Our thinking on the New Consumer and mindful consumption has been migrated to Havas Worldwide’s Prosumer Report blog. There, you’ll also find information and insights drawn from our studies on topics pertaining to everything from aging and health & wellness to millennials and social media. Please join us!
We’ve Moved!
Know Thy Food
The rise in farmers markets and growing popularity of CSAs are both part of the movement toward more mindful consumption and sustainable eating. Not quite so well known are food buyers’ clubs, which typically attract members on the basis of health, community, and finance. This video from one such group, the Know Thy Food buyers’ club, began with a small parenting group in 2008 and has grown to 900 members working with a network of local farmers and specialty food distributors. The video features Rebecca Andersson, the founder and driving force behind the food club, and shows how the enterprise has grown and evolved.
Interested in starting your own club? Click here for tips.
Source: Food.Farmer.Earth.
Is Degrowth the Answer?
Have you seen the “Life After Growth–Economics for Everyone” video? Directed, written, shot, and edited by Leah Temper and Claudia Medina, the video calls for a new approach to economic growth and a return to vastly simplified ways of living. Their prescription for sustainability: work less, consume less, live more.
Check it out–and let us know what you think. Is this the answer? What role should business be playing?
Carrotmob’s First Global Campaign: Thanksgiving Coffee
If Carrotmob supporters spend $150,000 at Thanksgiving Coffee within the next 20 days, the California-based company will attempt to become the first coffee company in modern times to transport its coffee using wind power. Check it out:
Click to read more…
| Tags: buycott, Carrotmob, Thanksgiving Coffee 
Post a Comment | in New Consumer
What’s Old Is Green Again
How big corporations are appealing to the green crowd with a priority on recycling
In 2010 Americans alone used 38.6 billion glass bottles and 71.9 billion plastic bottles, recycling just 33 percent of the former
Click to read more…
In the Spotlight: soleRebels
Job creation + eco-friendly + economic uplift+ WFTO fair trade + care for the workers + super cute shoes = awesome business idea.
Living in a community with virtually no jobs, Bethlehem Tilahun Alemu of Ethiopia decided to create a sustainable, high-quality shoe company to address the problem. Local artisans in the community handcraft shoes for soleRebels using eco-friendly materials found in the area. Already, the company has generated
Click to read more…
Stock Check: How Soon Before Our Nonrenewable Resources Run Out?
The BBC has created an infographic to depict the estimated remaining supplies of resources ranging from our rainforests and coral reefs to oil and copper. You can check out their data sources here.
Click to read more…
| Tags: BBC, nonrenewable resources, Sustainability Post a Comment | in New Consumer
The Eco-Impact of Public Transportation
Does the rising use of public transportation really make a difference to the environment? According to this new infographic from creditdonkey.com, it does. Thanks to so many people opting against private-car commutes, as much as 37 million tons of CO2 are not released and 340 million gallons of fuel aren’t used annually. And this is in the United States alone. Check out the infographic:
Click to read more…
| Tags: carpooling, commuting, public transport, Sustainability Post a Comment | in New Consumer
The Lexicon of Sustainability: Local
As consumers take increased responsibility for what they eat, many choose to become “locavores,” favoring foods grown or produced in their communities. This is the second film in the PBS series The Lexicon of Sustainability. Watch the film below and learn more about the lexicon of sustainability here.
Watch Local on PBS. See more from The Lexicon of Sustainability.
| Tags: buy local, food, locavore, sustainable food Post a Comment | in New Consumer
