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Posts Tagged ‘waste’

The Economics of Happiness (trailer)

January 8th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

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Rachel Botsman: The Case for Collaborative Consumption

January 4th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

At TEDxSydney, Rachel Botsman says we’re “wired to share”–and shows how websites such as Zipcar and Swaptree are changing the rules of human behavior.

Rachel Botsman is co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption.

Yes, We Can…Reinvent Ourselves

December 7th, 2010 | by Marian Salzman, , President, Euro RSCG Worldwide PR, North America

This is the fifth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Marian Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter.

We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, the factory town, the airport security line. And now it applies to many Americans, who are reinventing their lives, changing “Yes, we can” from a political mantra to their own as they launch their third (or 15th) act. People will be refocusing and committing to life changes with gusto in 2011.
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#Give5 Things Away

November 29th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

By John Winsor

I’ve been thinking a lot lately about my stuff. It’s hard not to coming off of Black Friday.

Like most of us, I have a lot of stuff. And, a lot of it I bought quite unconsciously.
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Jason Clay: How Big Brands Can Help Save Biodiversity

November 21st, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

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In the Spotlight: London’s Unpackaged

November 18th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

Unpackaged is a London grocery store opened in 2007 by Catherine Conway. As the name suggests, customers bring their own containers (ranging from reusable bags to scrubbed takeout boxes and bottles) and fill them with goods from the store.
Click to read more…

Walmart Recycling Program Pays Cash for Trash

November 15th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

This post was written by Alex Goldmark and originally appeared on GOOD. Click here for the original.

A set of New Jersey Walmart parking lots now have a way to turn consumer product waste into profits. (Well, a little pocket change, anyway.)
Click to read more…

Purposeful Pleasure: Brooklyn’s Habana Outpost

November 9th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

This post is taken from GOOD. Click here for the original.

In the Fort Greene section of Brooklyn, New York, a space that was once a parking lot has been transformed into one of the borough’s best scenes. Habana Outpost, a restaurant-cum-cultural center, features an open-air market, outdoor movies, great food and drink, and a social hub for the creative and diverse local community. Underlying it all is an ethic of sustainability: The eatery, powered by renewable energy, boasts dozens of green building features—none of which takes away from the enjoyable experience. We took a look at some of the Outpost’s most inventive innovations.
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Can the Evolution of Empathy Save Us?

November 7th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

Increased concern over the environment and climate change is apparent around the globe. And people and communities are beginning to make real changes, whether it be a parent sending the kids to school with reusable water bottles or a city banning plastic bags at retail. Looking at the findings from Euro RSCG’s New Consumer study, we see that more than six in ten respondents in the seven markets surveyed feel good about making environmentally friendly choices. More than half are making an effort to buy fewer disposable goods, and 72 percent are feeling good about reducing the amount of waste they create. All hopeful changes, but can centuries of eco-mindlessness be undone?
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10 Trends in Mindful Consumption

October 29th, 2010 | by Marian Salzman, , President, Euro RSCG Worldwide PR, North America, and Ann O'Reilly, Content Director, Euro RSCG Worldwide Knowledge Exchange

The era of mindless consumption is over. Consumers now want a simple, sustainable, and self-sufficient life.

Conspicuous consumption. Shop till you drop. All-you-can-eat buffets and supersized meals. The post–World War II era has been marked by a voracious hunger for more. In affluent countries, people bought too much, ate too much, used up too much, and owed too much. Yet, for many, it still wasn’t enough. There was something missing—lots of things, really. Among them, a sense of control and self-sufficiency, personal responsibility, and feelings of community and authenticity. Replacing the constant accumulation of “stuff” with these more substantive intangibles lies at the heart of the current shift toward mindfulness—a movement in which heedless excess is exchanged for a more conscious and considered approach to living.
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| Tags: abundance, accountability, ActBolder.com, Admap, Ann O'Reilly, APA, artisanry, Botox, BP, buy local, buycotts, Carrotmob, cause marketing, community, conscious consumption, consumption, counscious nourishment, CSR, customer engagement, Eco Options, Euro RSCG, excess, finance, financial crisis, financial literacy, food, frugality, gardening, green, Home Depot, Hyperconsumption, Marian Salzman, mindful consumption, Mint.com, money, MoneyStrands, New Consumer, organic, packaging, provenance, recycling, relationship marketing, reputation, Retail, saving, simplicity movement, simplification, slow food, slow travel, sourcing, Sustainability, thrift, transparency, values, voluntourism, Walmart, WARC, waste
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Posts Tagged ‘waste’

Purposeful Pleasure: Brooklyn’s Habana Outpost

Can the Evolution of Empathy Save Us?

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