Unless you’ve been sleeping in a Styrofoam bed, you’ve no doubt noticed ecomania taking a global hold on everything from how we travel to how we dress, to how we wash our faces. With so much concern for our environment, as well as a desire to not be wasteful in these uncertain economic times, look for more brands to jump on the green bandwagon as consumers continue to challenge companies to not only provide goods and services, but also to do good while doing it.
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Posts Tagged ‘waste’
Trend for 2012: Branded Ecomania
| Tags: Coca-Cola, Gillette, green, Hilton, mindful consumption, New Consumer, Nike, packaging, Pepsi, Sustainability, waste 
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Marketing, New Consumer, Responsibility, Rightsizing, Sustainability, Travel, Uncategorized
WWF: Change the Way You Think
The World Wildlife Fund has put together a series of videos to get people thinking about personal and global consumption–and how to make it more sustainable. Here’s one about your morning latte. Did you know it took 200 liters of water to create it? Nope, we didn’t either…
You’ll find additional videos in the series here.
Help Consumers Share Responsibility
In Marketing Green, Jacquelyn A. Ottman discusses ways in which socially conscious companies can help consumers share responsibility for living more sustainably. She recommends more targeted communication and engagement geared toward educating the public and making it easier to take even small steps toward a greener lifestyle. Her recommendations for marketers:
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Zero-Packaging Grocery Store to Open in Texas
Last fall, we wrote about London’s Unpackaged grocery store. Now the packaging-free concept has come to the United States, courtesy of a group of entrepreneurs in Austin, Texas. They’ve created the country’s first ever “package-free, zero waste grocery store.” Specializing in local and organic ingredients, In.gredients will replace unhealthy, overpackaged products with local, organic, and natural foods; the new store also hopes to foster a sense of community with cooking classes, gardening workshops, and art shows.
Check out the video below and read the full story on GOOD.
| Tags: conscious consumption, food, GOOD, In.gredients, mindful consumption, New Consumer, organic, packaging, simplicity movement, Sustainability, waste Post a Comment | 3 Comments | in Corporate/Brand Leadership, Eco-Consciousness, Growing Up, New Consumer, Shopping, Sustainability, Uncategorized, Values
Can Businesses Make Consumers More Mindful?
An interesting piece by Terry Slavin in The Guardian, reporting on last month’s Guardian Sustainable Business Quarterly event. In it he discusses how leading companies such as Marks & Spencer in the U.K. are committed to pushing consumers toward a more sustainable lifestyle. An excerpt:
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| Tags: conscious consumption, CSR, green, Guardian Sustainable Business Quarterly, Marks & Spencer, Mike Barry, mindful consumption, New Consumer, packaging, provenance, recycling, reputation, Retail, Sustainability, waste Post a Comment | 2 Comments | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, New Consumer, Purposeful Pleasure, Shopping, Sustainability, Uncategorized, Values
Frugality Holding Strong
Euro RSCG’s New Consumer study found signs of a populace grown weary of throwaway culture and the constant quest for more. Looking at the U.S. stats:
- 87% felt good about themselves when saving money
- 49% were getting a sense of satisfaction from reducing their purchases during the downturn
- 52% claimed they wouldn’t go back to their old shopping patterns even when the economy rebounded
- 48% were making an effort to buy fewer disposable goods
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| Tags: Ali Dibadj, conscious consumption, consumer spending, Euro RSCG, financial crisis, frugality, mindful consumption, New Consumer, Recession, Sanford C. Bernstein, The Citizen, thrift, values, waste Post a Comment | in Consumerism, New Consumer, Recession, Rightsizing, Shopping, Uncategorized, Values
Extreme Couponing
Have you seen “Extreme Couponing”? OK, we haven’t either. 
It’s a new show on TLC (U.S.) that showcases those obsessive penny-pinchers who make creative use of coupons and promotions to reduce their grocery bills by as much as 90 percent. The show has elicited some strong reactions–pro and con. We thought we’d share with you one comment from a visitor to the Entertainment Weekly website. The response perfectly encapsulates the mindset of the New Consumer and how passionately some are fighting back against our culture of hyperconsumption.
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Is Walmart the New Sheriff in Town?
We’ve written before about Walmart’s role in introducing consumers to the principles–and purpose–of sustainability. Now Advertising Age explores how the retail giant is throwing its weight around with suppliers, using a carrot-and-stick approach to induce them to reach a slew of environmental and health goals:
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| Tags: Advertising Age, conscious consumption, CSR, food, green, mindful consumption, packaging, recycling, regulation, sourcing, Sustainability, Sustainable Product Index, Walmart, waste Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, New Consumer, Prosumers, Responsibility, Rightsizing, Sustainability, Uncategorized, Values
Changing Models of Ownership
On Shareable today, Claro Partners’ Rich Radka writes:
In societies saturated by hyper-consumption, the joy of acquiring, of holding the new object in your hands and knowing with satisfaction that it’s yours, is familiar. Equally recognizable, though, is that creeping anxiety when the sheen starts to fade and your mind gets distracted with a new, better, life-improving version, and at this intersection, ownership becomes a pain, a burden. The product’s value becomes outweighed by
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The State of Green Business 2011
Noted environmental activist and business analyst Joel Makower and GreenBiz.com have released the fourth annual State of Green Business report. In it, Makower makes note of what he and his group consider the top 10 sustainable business trends of 2011. A very brief recap:
1. Consumer Giants Awaken to Green
CPGs, long reluctant entrants into the green world, are suddenly leading the way toward sustainability. Kraft, SC Johnson, and Unilever were among the CPG giants making green pronouncements–and strides–in 2011. P&G says it’s on target to meet its 2009 commitment to sell $50 billion in “sustainability driven” products by 2012.
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| Tags: accountability, CSR, green, GreenBiz, Joel Makower, packaging, provenance, recycling, sourcing, State of Green Business 2011, waste Post a Comment | 2 Comments | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, Responsibility, Sustainability, Uncategorized, Values
