values « The New Consumer

Posts Tagged ‘values’

In the Spotlight: London’s Unpackaged

November 18th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

-->

Unpackaged is a London grocery store opened in 2007 by Catherine Conway. As the name suggests, customers bring their own containers (ranging from reusable bags to scrubbed takeout boxes and bottles) and fill them with goods from the store.
Click to read more…

Walmart Recycling Program Pays Cash for Trash

November 15th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

This post was written by Alex Goldmark and originally appeared on GOOD. Click here for the original.

A set of New Jersey Walmart parking lots now have a way to turn consumer product waste into profits. (Well, a little pocket change, anyway.)
Click to read more…

Here’s to You, Bud and Johnnie B.

November 13th, 2010 | by Ann O'Reilly, , Content Director, Euro RSCG Worldwide Knowledge Exchange

Fifty-five percent of Prosumer respondents to Euro RSCG’s Future of the Corporate Brand study said they prefer to do business with companies and brands that have a distinct personality. More than nine in ten agreed that, to be successful, corporations of the future will need to show a more “human” face (meaning they must care about people and take a more active role in community and social causes).

Count me among them.
Click to read more…

Purposeful Pleasure: Brooklyn’s Habana Outpost

November 9th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

This post is taken from GOOD. Click here for the original.

In the Fort Greene section of Brooklyn, New York, a space that was once a parking lot has been transformed into one of the borough’s best scenes. Habana Outpost, a restaurant-cum-cultural center, features an open-air market, outdoor movies, great food and drink, and a social hub for the creative and diverse local community. Underlying it all is an ethic of sustainability: The eatery, powered by renewable energy, boasts dozens of green building features—none of which takes away from the enjoyable experience. We took a look at some of the Outpost’s most inventive innovations.
Click to read more…

Can the Evolution of Empathy Save Us?

November 7th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

Increased concern over the environment and climate change is apparent around the globe. And people and communities are beginning to make real changes, whether it be a parent sending the kids to school with reusable water bottles or a city banning plastic bags at retail. Looking at the findings from Euro RSCG’s New Consumer study, we see that more than six in ten respondents in the seven markets surveyed feel good about making environmentally friendly choices. More than half are making an effort to buy fewer disposable goods, and 72 percent are feeling good about reducing the amount of waste they create. All hopeful changes, but can centuries of eco-mindlessness be undone?
Click to read more…

5 Ways You’re Changing the World with Your Money

November 3rd, 2010 | by Tara Gentile, , Editor, Scoutie Girl

Have you felt the end of the recession yet?

It’s officially been over for quite a bit but, you and I both know, the global economic crisis is far from over.

The economy is in a period of great reset. The old ways will fall away and new ways of commerce will prevail. This isn’t a far-flung prophecy; it’s an observation of changes taking place already.
Click to read more…

10 Trends in Mindful Consumption

October 29th, 2010 | by Marian Salzman, , President, Euro RSCG Worldwide PR, North America, and Ann O'Reilly, Content Director, Euro RSCG Worldwide Knowledge Exchange

The era of mindless consumption is over. Consumers now want a simple, sustainable, and self-sufficient life.

Conspicuous consumption. Shop till you drop. All-you-can-eat buffets and supersized meals. The post–World War II era has been marked by a voracious hunger for more. In affluent countries, people bought too much, ate too much, used up too much, and owed too much. Yet, for many, it still wasn’t enough. There was something missing—lots of things, really. Among them, a sense of control and self-sufficiency, personal responsibility, and feelings of community and authenticity. Replacing the constant accumulation of “stuff” with these more substantive intangibles lies at the heart of the current shift toward mindfulness—a movement in which heedless excess is exchanged for a more conscious and considered approach to living.
Click to read more…

| Tags: abundance, accountability, ActBolder.com, Admap, Ann O'Reilly, APA, artisanry, Botox, BP, buy local, buycotts, Carrotmob, cause marketing, community, conscious consumption, consumption, counscious nourishment, CSR, customer engagement, Eco Options, Euro RSCG, excess, finance, financial crisis, financial literacy, food, frugality, gardening, green, Home Depot, Hyperconsumption, Marian Salzman, mindful consumption, Mint.com, money, MoneyStrands, New Consumer, organic, packaging, provenance, recycling, relationship marketing, reputation, Retail, saving, simplicity movement, simplification, slow food, slow travel, sourcing, Sustainability, thrift, transparency, values, voluntourism, Walmart, WARC, waste
Post a Comment | 8 Comments | in Community, Consumerism, Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, Marketing, New Consumer, Purposeful Pleasure, Recession, Responsibility, Rightsizing, Shopping, Sustainability, Uncategorized, Value, Values

To Err—Make That Green—Is to Be Human

October 28th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

By Brad Stewart

From BP green-washing to Sun Chips bending under the weight of consumer pressure, the headlines have not been good for green marketing. At first glance, the future is looking less mint green and more a pale chartreuse these days, but success stories from other areas of the sector offer clues to a more skin-tone hue.
Click to read more…

Actions Speak Louder Than Jingles

October 27th, 2010 | by Russ Lidstone, , CEO, Euro RSCG London

When the global financial crisis knocked the world back on its collective heels, everything went blank for a while. But after the immediate crisis dissipated, many retail banks and other financial service companies hastily returned to “marketing as usual”—with communications filled with jingles, jokes, and happy bankers and customers. It’s as if the whole thing never happened and everything is peachy again!

The crisis has had a huge impact on how people feel about banks and governments, but many of the former seem blind to this impact and deaf to what customers really want: actions that prove they have learned the lessons of the crisis. How can trust in banks ever be restored to pre-crisis levels if financial institutions ignore the real changes that the crisis produced?
Click to read more…

Why More Is Sometimes Less

October 26th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

“We drink our fill and still we thirst for more.”

There’s no doubt that by many measures life over recent decades has become more comfortable, safer, and more secure for hundreds of millions of people in consumer market economies. Life expectancy has increased steadily in most of the developed world (except Russia) as health care has improved. Women go further in education and work than ever before. Far fewer jobs are back-breaking and/or hazardous. People have access to foods, technologies, entertainment, and experiences that previous generations could only dream of. Even the most modest middle classes have access to material well-being.
Click to read more…

Posts Tagged ‘values’

Here’s to You, Bud and Johnnie B.

Purposeful Pleasure: Brooklyn’s Habana Outpost

Can the Evolution of Empathy Save Us?

Actions Speak Louder Than Jingles

Why More Is Sometimes Less

Prosumer Report

Recent Posts

Categories

Archives

Sites Speaking to the Four Paradigms

More From Euro RSCG Worldwide