Have you felt the end of the recession yet?
It’s officially been over for quite a bit but, you and I both know, the global economic crisis is far from over.
The economy is in a period of great reset. The old ways will fall away and new ways of commerce will prevail. This isn’t a far-flung prophecy; it’s an observation of changes taking place already.
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| Tags: cause marketing, conscious consumption, consumption, CSR, culture, DIY, excess, financial crisis, freelancing, frugality, green, John Gerzema, mindful consumption, mindful spending, New Consumer, provenance, Recession, Retail, Scoutie Girl, self-employment, service economy, simplicity movement, sourcing, Sustainability, Tara Gentile, thrift, transparency, values 
Post a Comment | 1 Comment | in Community, Consumerism, Corporate Social Responsibility, Corporate/Brand Leadership, Design, Eco-Consciousness, Growing Up, New Consumer, Prosumers, Purposeful Pleasure, Recession, Responsibility, Rightsizing, Shopping, Social Media, Sustainability, Uncategorized, Value, Values
This post originally appeared on Scoutie Girl and is reprinted with permission. It speaks to the New Consumer paradigm of Purposeful Pleasure. What can brands do to imbue their goods and services with greater meaning and longer-lasting satisfactions?
We live in a disposable culture. Our lives are like giant landfills. We’re surrounded by junk.
We pay 99 cents to download disposable music. We drive through “restaurants” making disposable food. We wear disposable clothes so we don’t ever have to be without the latest trend. We create relationships—families even—that have disposable bonds. The entirety of our culture can be thrown away and bought anew.
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| Tags: commitment, conscious consumption, culture, disposable, food, Kelly Diels, mindful consumption, money, New Consumer, Retail, Scoutie Girl, simplicity movement, sourcing, Tara Gentile, values, waste Post a Comment | 1 Comment | in Consumerism, New Consumer, Purposeful Pleasure, Shopping, Uncategorized, Value, Values
