Sustainability « The New Consumer

Posts Tagged ‘Sustainability’

New Consumer Sighting: Seattle’s Cascadia Center

September 1st, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Is it possible to build a 50,000-square-foot building that won’t use up a single watt of electricity or drop of water? Apparently so! Read all about it on SmartPlanet.

| Tags: Cascadia Center for Sustainable Design, green design, mindful consumption, New Consumer, Sustainability
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New Consumer Sighting: Fresh Crop of Farmers Markets

August 8th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

New data out from the U.S. Department of Agriculture show that more than 1,000 farmers markets have opened in the past year, up 17 percent from 2010.

The newly released 2011 National Farmers Market Directory shows a total of 7,175 farmers markets in the U.S. this summer, up from last year’s 6,132.
Click to read more…

| Tags: farmers markets, food, mindful consumption, New Consumer, organic, provenance, Sustainability, USDA
Post a Comment | in New Consumer

Help Consumers Share Responsibility

July 21st, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

In Marketing Green, Jacquelyn A. Ottman discusses ways in which socially conscious companies can help consumers share responsibility for living more sustainably. She recommends more targeted communication and engagement geared toward educating the public and making it easier to take even small steps toward a greener lifestyle. Her recommendations for marketers:
Click to read more…

| Tags: green, mindful consumption, New Consumer, recycling, Sustainability, waste
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Can America Export Sustainability?

July 19th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

American culture pervades the world—music, movies, cars, consumption—with mixed results. What if sustainability could be added to the list of major exports? After all, while many cultures are ahead of the United States on the sustainability curve, not all are.
Click to read more…

| Tags: Dhiru Thadani, Stefanos Polyzoides, Sustainability, The Atlantic, urban design, urban planning
Post a Comment | in New Consumer

Zero-Packaging Grocery Store to Open in Texas

June 29th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Last fall, we wrote about London’s Unpackaged grocery store. Now the packaging-free concept has come to the United States, courtesy of a group of entrepreneurs in Austin, Texas. They’ve created the country’s first ever “package-free, zero waste grocery store.” Specializing in local and organic ingredients, In.gredients will replace unhealthy, overpackaged products with local, organic, and natural foods; the new store also hopes to foster a sense of community with cooking classes, gardening workshops, and art shows.

Check out the video below and read the full story on GOOD.

| Tags: conscious consumption, food, GOOD, In.gredients, mindful consumption, New Consumer, organic, packaging, simplicity movement, Sustainability, waste
Post a Comment | 3 Comments | in New Consumer

New Evidence That CSR Drives Profitable Growth

May 25th, 2011 | by Andrew Benett, , CEO, Arnold Worldwide and Ann O'Reilly, Content Director, Euro RSCG Worldwide Knowledge Exchange

In Good for Business: The Rise of the Conscious Corporation, we wrote:

Devising a new blueprint for the successful corporation of the future is not just about corporate responsibility or paying attention to the triple bottom line of “people, planet, and profit.” Nor is it simply about finding new ways to engage consumers and become a more integral part of their lives. It is about all those things—and a lot more.
Click to read more…

| Tags: Andrew Benett, Ann O'Reilly, Arnold Worldwide, conscious consumption, CSR, Euro RSCG Worldwide, mindful consumption, New Consumer, Sustainability, values
Post a Comment | in New Consumer

Can Businesses Make Consumers More Mindful?

May 11th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

An interesting piece by Terry Slavin in The Guardian, reporting on last month’s Guardian Sustainable Business Quarterly event. In it he discusses how leading companies such as Marks & Spencer in the U.K. are committed to pushing consumers toward a more sustainable lifestyle. An excerpt:
Click to read more…

| Tags: conscious consumption, CSR, green, Guardian Sustainable Business Quarterly, Marks & Spencer, Mike Barry, mindful consumption, New Consumer, packaging, provenance, recycling, reputation, Retail, Sustainability, waste
Post a Comment | 2 Comments | in New Consumer

Are William and Kate New Consumers?

April 29th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

All indicators point to yes!

Wedding ring made with repurposed Welsh gold? Check.

A call for charitable contributions rather than gifts? Check.
Click to read more…

| Tags: conscious consumption, green, Kate Middleton, mindful consumption, New Consumer, Prince William, provenance, recycling, royal wedding, sourcing, Sustainability
Post a Comment | in New Consumer

Planting a Seed to Grow a Movement

April 11th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Are you ready for April 12?

Get out your spade and seeds, it’s Home Farming Day!

Since 2010, Kraft’s Triscuit brand has been on a mission to get Americans to discover “the simple joy of growing and sharing their own herbs and vegetables.” It’s healthier for people and the planet–and it’s a great way to save money in tough economic times.
Click to read more…

| Tags: conscious consumption, CSR, Euro RSCG, food, green, Kraft, mindful consumption, New Consumer, Sustainability, thrift, Triscuit Home Farming, Triscuits
Post a Comment | 2 Comments | in New Consumer

Posts Tagged ‘Sustainability’

More Evidence of Link Between Sustainability and Profitability

New Consumer Sighting: Seattle’s Cascadia Center

New Consumer Sighting: Fresh Crop of Farmers Markets

Help Consumers Share Responsibility

Can America Export Sustainability?

Zero-Packaging Grocery Store to Open in Texas

New Evidence That CSR Drives Profitable Growth

Can Businesses Make Consumers More Mindful?

Are William and Kate New Consumers?

Planting a Seed to Grow a Movement

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