Unless you’ve been sleeping in a Styrofoam bed, you’ve no doubt noticed ecomania taking a global hold on everything from how we travel to how we dress, to how we wash our faces. With so much concern for our environment, as well as a desire to not be wasteful in these uncertain economic times, look for more brands to jump on the green bandwagon as consumers continue to challenge companies to not only provide goods and services, but also to do good while doing it.
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Posts Tagged ‘Sustainability’
Trend for 2012: Branded Ecomania
| Tags: Coca-Cola, Gillette, green, Hilton, mindful consumption, New Consumer, Nike, packaging, Pepsi, Sustainability, waste 
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Marketing, New Consumer, Responsibility, Rightsizing, Sustainability, Travel, Uncategorized
Join the Sustainable Living Debate
Guardian Sustainable Business is hosting a live broadcast of Unilever’s debate on how consumers can be inspired to turn positive intentions into actions. The event will see an international panel of experts–Unilever CEO Paul Polman; David Jones, global CEO of Havas and Euro RSCG Worldwide; Tensie Whelan, president of the Rain Forest Alliance; and Malini Mehra, founder and CEO of Indian nonprofit Centre for Social Markets–come together to discuss how companies, brands, and people can help motivate the mainstream.
The event will be live-streamed on Tuesday, November 22, at 9 a.m. (EST) or 2 p.m. (GMT). Click here to register your interest or submit a question to the panel.
New Consumer Sighting: Conscious Rides
Euro RSCG Worldwide’s just released The Big Little Book of Nexts cites a number of companies taking a more responsible approach to transportation. Take a look:
Mobius One is a no-frills SUV designed for safe, affordable travel in Africa. It’s an attempt to mobilize a population that struggles daily to access distant supplies and services, including clean drinking water, healthcare facilities, and jobs.
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Newsweek Releases Annual Green Rankings
IBM took the top U.S. ranking and placed second globally in Newsweek‘s newest list of the greenest companies. Click here to read about the complete findings, plus analysis by category.
Consumer Futures 2020: Toward a More Sustainable Future
In the latest confirmation that companies are getting serious about finding new ways of doing business, earlier today Unilever and Sainsbury’s released a joint report entitled Consumer Futures 2020, which lays out their predictions for sustainability-focused changes to take place within the consumer goods industry by 2020. In the foreword, top executives within the two companies wrote:
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More Evidence of Link Between Sustainability and Profitability
This week on ClimateBiz.com, Tilde Herrera reports on Carbon Disclosure Project’s Global 500 Report 2011. The study confirms that efforts to limit a company’s carbon footprint have an impact on profitability. Among the findings: Click to read more…
New Consumer Sighting: Seattle’s Cascadia Center
Is it possible to build a 50,000-square-foot building that won’t use up a single watt of electricity or drop of water? Apparently so! Read all about it on SmartPlanet.
New Consumer Sighting: Fresh Crop of Farmers Markets
New data out from the U.S. Department of Agriculture show that more than 1,000 farmers markets have opened in the past year, up 17 percent from 2010.
The newly released 2011 National Farmers Market Directory shows a total of 7,175 farmers markets in the U.S. this summer, up from last year’s 6,132.
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Help Consumers Share Responsibility
In Marketing Green, Jacquelyn A. Ottman discusses ways in which socially conscious companies can help consumers share responsibility for living more sustainably. She recommends more targeted communication and engagement geared toward educating the public and making it easier to take even small steps toward a greener lifestyle. Her recommendations for marketers:
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Can America Export Sustainability?
American culture pervades the world—music, movies, cars, consumption—with mixed results. What if sustainability could be added to the list of major exports? After all, while many cultures are ahead of the United States on the sustainability curve, not all are.
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