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Purposeful Pleasure: Brooklyn’s Habana Outpost

November 9th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

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This post is taken from GOOD. Click here for the original.

In the Fort Greene section of Brooklyn, New York, a space that was once a parking lot has been transformed into one of the borough’s best scenes. Habana Outpost, a restaurant-cum-cultural center, features an open-air market, outdoor movies, great food and drink, and a social hub for the creative and diverse local community. Underlying it all is an ethic of sustainability: The eatery, powered by renewable energy, boasts dozens of green building features—none of which takes away from the enjoyable experience. We took a look at some of the Outpost’s most inventive innovations.
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5 Ways You’re Changing the World with Your Money

November 3rd, 2010 | by Tara Gentile, , Editor, Scoutie Girl

Have you felt the end of the recession yet?

It’s officially been over for quite a bit but, you and I both know, the global economic crisis is far from over.

The economy is in a period of great reset. The old ways will fall away and new ways of commerce will prevail. This isn’t a far-flung prophecy; it’s an observation of changes taking place already.
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10 Trends in Mindful Consumption

October 29th, 2010 | by Marian Salzman, , President, Euro RSCG Worldwide PR, North America, and Ann O'Reilly, Content Director, Euro RSCG Worldwide Knowledge Exchange

The era of mindless consumption is over. Consumers now want a simple, sustainable, and self-sufficient life.

Conspicuous consumption. Shop till you drop. All-you-can-eat buffets and supersized meals. The post–World War II era has been marked by a voracious hunger for more. In affluent countries, people bought too much, ate too much, used up too much, and owed too much. Yet, for many, it still wasn’t enough. There was something missing—lots of things, really. Among them, a sense of control and self-sufficiency, personal responsibility, and feelings of community and authenticity. Replacing the constant accumulation of “stuff” with these more substantive intangibles lies at the heart of the current shift toward mindfulness—a movement in which heedless excess is exchanged for a more conscious and considered approach to living.
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| Tags: abundance, accountability, ActBolder.com, Admap, Ann O'Reilly, APA, artisanry, Botox, BP, buy local, buycotts, Carrotmob, cause marketing, community, conscious consumption, consumption, counscious nourishment, CSR, customer engagement, Eco Options, Euro RSCG, excess, finance, financial crisis, financial literacy, food, frugality, gardening, green, Home Depot, Hyperconsumption, Marian Salzman, mindful consumption, Mint.com, money, MoneyStrands, New Consumer, organic, packaging, provenance, recycling, relationship marketing, reputation, Retail, saving, simplicity movement, simplification, slow food, slow travel, sourcing, Sustainability, thrift, transparency, values, voluntourism, Walmart, WARC, waste
Post a Comment | 8 Comments | in Community, Consumerism, Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, Marketing, New Consumer, Purposeful Pleasure, Recession, Responsibility, Rightsizing, Shopping, Sustainability, Uncategorized, Value, Values

Why More Is Sometimes Less

October 26th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

“We drink our fill and still we thirst for more.”

There’s no doubt that by many measures life over recent decades has become more comfortable, safer, and more secure for hundreds of millions of people in consumer market economies. Life expectancy has increased steadily in most of the developed world (except Russia) as health care has improved. Women go further in education and work than ever before. Far fewer jobs are back-breaking and/or hazardous. People have access to foods, technologies, entertainment, and experiences that previous generations could only dream of. Even the most modest middle classes have access to material well-being.
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Thoughts from a Mindful Spender

October 22nd, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

This post was written by Sue and first appeared on her blog, Butterfly Balance. In it, she perfectly encapsulates the mindset of the New Consumer and the four emerging paradigms of embracing substance, rightsizing, growing up, and seeking purposeful pleasure. It is reprinted with permission.

Mindful spending is something I’ve only started really implementing in the past few years. A great deal of my life was spent pulling out credit cards a bit too freely, running up debt, and confusing wants for needs. I’ve done a lot of soul searching about the whys of what I’d done in the past, and why that couldn’t continue anymore. I’m grateful to have righted the situation before things got worse than they were and learning to live within my means.
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Putting the Social in Social Responsibility

October 19th, 2010 | by Marian Salzman, , President, Euro RSCG Worldwide PR, North America

Corporate social responsibility looks a whole lot different now than it did a few years ago. Back then, the emphasis was on responsibility—look at all the good things we’re doing!—and on corporate, since so much of its DNA was based on business practices and funded by corporate largess. Lavish one-off benefit events with five-figure price tags paid for by sponsors such as Bear Stearns and Lehman Brothers? That feels as 2007 as that bright, shiny new skyscraper sitting empty in Dubai.
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| Tags: accountability, billshore, Boys & Girls Clubs of America, Care2.com, Change.org, City Harvest, Coca-Cola, CSR, Euro RSCG, Euro RSCG PR, Facebook, fundraising, Google Wave, Haiti, Harvard Business Review, Justmeans, kiva, Marian Salzman, Mashable, Mediaweek, Melissa Jun Rowley, mindful consumption, New Consumer, New York Observer, Next Agenda, Pepsi, Pepsi Refresh, philanthropy, Red Cross, reputation, Retail, Saving the World at Work, SM4SC, social networking, socialedge, Super Bowl, Sustainability, Tim Sanders, Tom Davenport, transparency, Tumblr, Twitter, values, ventureneer, WiserEarth.org
Post a Comment | 1 Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Growing Up, Marketing, New Consumer, Purposeful Pleasure, Responsibility, Social Media, Uncategorized, Values

The New Consumption: Disengaging Autopilot

October 14th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

Many years of living in a hyperconsumerist culture have shaped the way we think and feel and speak. The global consumer culture runs deep—and extends far beyond retail. The notion of consumption has become so embedded in public thinking and speaking that even people in the fields of education and healthcare feel the need to adopt the term consumers in speaking about their constituents. We are not suggesting service providers shouldn’t take their users’ needs seriously, nor would we discourage them from applying some of the principles that shape commercial markets. However, we are questioning whether the mindset of modern consumerism is the right way forward for retail, let alone for vital social services.
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The Difference Between India & Bharat

October 13th, 2010 | by Suman Srivastava, , CEO, Euro RSCG India

Consumerism develops at different speeds and in different directions around the globe. Today Suman Srivastava looks at two distinct consumer groups in the emerging market of India.

There is a lot of buzz in marketing circles in India about marketing to Bharat and not just India. Bharat is the Hindi name for India, but is usually taken to mean rural India or small-town India. India, in contrast, is the new globalized economy of the metros and other large cities. This article argues that this is not a helpful way of categorizing consumers in India and proposes a new definition of Bharat.

Before we dive into the differences, a little bit of context.
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Poll: Are Consumers Becoming More Mindful?

October 1st, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

[polldaddy poll="3853114"]

| Tags: conscious consumption, green, mindful consumption, New Consumer, Retail, Sustainability, values
Post a Comment | 1 Comment | in Eco-Consciousness, Growing Up, New Consumer, Purposeful Pleasure, Responsibility, Rightsizing, Shopping, Sustainability, Values

Company Spotlight: The Andean Collection

September 7th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

One of the four paradigms of the New Consumer is the search for what we term purposeful pleasure. For many people, this added layer of pleasure comes from making purchases from companies that are aligned with their own ethical and social values. Looking at the leading-edge Prosumers in Euro RSCG’s global study, six in ten prefer to buy from companies with a purpose beyond profits, and seven in ten prefer to buy from companies that share their personal values. On the flipside, 75 percent believe they have a responsibility to censure unethical companies by avoiding their products.

Here, guest blogger Katrina Pennington shares with us her perspective on the increasing social and environmental consciousness of the modern consumer and how her company, The Andean Collection, is challenging the notion that a business cannot simultaneously be at the leading edge of sustainability and fashion.

There is no doubt we are living in an age of globalization and global warming, made more visible every day through a media that increasingly offer us secondhand experiences of realities occurring across our planet. Yet confronted with overwhelming levels of third world poverty and the planetary ripple effects of climate change, we are not as helpless as some would believe. Here in the United States, as the world’s biggest consumer force, we are only just beginning to realize the extent of our power to effect change through our consumption choices—rewarding those businesses that promote sustainability and punishing those guilty of exploitation, whether of people or the land.
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Posts Tagged ‘Retail’

Purposeful Pleasure: Brooklyn’s Habana Outpost

Why More Is Sometimes Less

Thoughts from a Mindful Spender

The New Consumption: Disengaging Autopilot

The Difference Between India & Bharat

Poll: Are Consumers Becoming More Mindful?

Prosumer Report

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