We know from our global studies that consumers are getting smarter, using new technologies and communications channels to find the best deals and team up with others to gain the advantage at retail. Looking at the U.S. sample in our New Consumer study, 74 percent of mainstream consumers and 87 percent of leading-edge Prosumers said they are smarter shoppers now compared with a few years ago. Sixty percent of the mainstream and 82 percent of Prosumers also admitted to being more demanding shoppers these days.
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Posts Tagged ‘Retail’
Smarter Shopping at Supermarkets
| Tags: consumer empowerment, Deloitte, Euro RSCG, food, Retail, social media, thrift 
Post a Comment | in New Consumer, Prosumers, Shopping, Uncategorized, Value
Can Businesses Make Consumers More Mindful?
An interesting piece by Terry Slavin in The Guardian, reporting on last month’s Guardian Sustainable Business Quarterly event. In it he discusses how leading companies such as Marks & Spencer in the U.K. are committed to pushing consumers toward a more sustainable lifestyle. An excerpt:
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| Tags: conscious consumption, CSR, green, Guardian Sustainable Business Quarterly, Marks & Spencer, Mike Barry, mindful consumption, New Consumer, packaging, provenance, recycling, reputation, Retail, Sustainability, waste Post a Comment | 2 Comments | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, New Consumer, Purposeful Pleasure, Shopping, Sustainability, Uncategorized, Values
Extreme Couponing
Have you seen “Extreme Couponing”? OK, we haven’t either. 
It’s a new show on TLC (U.S.) that showcases those obsessive penny-pinchers who make creative use of coupons and promotions to reduce their grocery bills by as much as 90 percent. The show has elicited some strong reactions–pro and con. We thought we’d share with you one comment from a visitor to the Entertainment Weekly website. The response perfectly encapsulates the mindset of the New Consumer and how passionately some are fighting back against our culture of hyperconsumption.
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The Future of Credit Cards
They’re a modern-day must. Anyone who’s ever forgotten their credit card at home or worse, lost it, knows exactly how crucial that piece of plastic truly is. With rampant fraud and ID theft, though, most cardholders are equally aware of the risks. But what if the account number on your card disappeared when not in use? SmartPlanet correspondent Sumi Das explores payment innovations from Dynamics, Square, and Bling Nation.
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Smart Wallets Monitor Your Spending
Seven in ten global respondents to Euro RSCG’s New Consumer survey said saving money makes them feel good about themselves, yet a majority (56 percent) have trouble saving as much as they’d like, and 43 percent admit to sometimes feeling bad about themselves for overspending. To the rescue: three prototype high-tech wallets designed by MIT Media Lab’s Information Ecology group. Each wallet automatically connects to the user’s bank account and makes it easier or more difficult to spend money based upon the available balance.
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Green Is the New Black
Across the globe, environmentally friendly fashion is becoming ever more fashionable
Eco fashion got a high-powered boost with the announcement that Harry Potter star Emma Watson is teaming with Alberta Ferretti on an eco-friendly line. Perhaps the popular British actress will help turn her countrymen’s perceptions of green style around (recent research indicates that European consumers view eco-fashion negatively, while North American buyers perceive it as young and trendy). Serendipitously, the Museum at FIT in Manhattan recently housed an exhibit called “Eco-Fashion: Going Green,” while the New York duo Costello Tagliapietra landed a first-place spot in the latest Eco Challenge. Efforts also are being made to bring sustainable fashion practices to India and Singapore, even for luxury goods.
Whoever said it’s not easy being green?
A version of this piece originally ran on Euro RSCG Worldwide’s social media blog.
The New Consumer Purchase Funnel
By Daniel Lemin
Image: GfK Custom Research
I say struggle not because this funnel is difficult to understand. Indeed, as a consumer myself I can see how this is a common-sense approach to the selling process and it helps frame marketing decisions against consumer insights and drive investments.
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In the Spotlight: London’s Unpackaged
Unpackaged is a London grocery store opened in 2007 by Catherine Conway. As the name suggests, customers bring their own containers (ranging from reusable bags to scrubbed takeout boxes and bottles) and fill them with goods from the store.
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| Tags: conscious consumption, Euro RSCG, excess, food, green, mindful consumption, New Consumer, organic, packaging, provenance, recycling, Retail, sourcing, Sustainability, thrift, values, waste Post a Comment | 2 Comments | in Community, Consumerism, Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, New Consumer, Prosumers, Responsibility, Rightsizing, Shopping, Sustainability, Uncategorized, Value, Values
Walmart Recycling Program Pays Cash for Trash
This post was written by Alex Goldmark and originally appeared on GOOD. Click here for the original.
A set of New Jersey Walmart parking lots now have a way to turn consumer product waste into profits. (Well, a little pocket change, anyway.)
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| Tags: Alex Goldmark, Capri Sun, conscious consumption, Elmer's, excess, fundraising, GOOD, green, mindful consumption, New Consumer, packaging, recycling, Retail, Sustainability, Terracycle, values, Walmart, waste Post a Comment | 2 Comments | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, New Consumer, Responsibility, Rightsizing, Social Media, Sustainability, Uncategorized, Values, Youth
Here’s to You, Bud and Johnnie B.
Fifty-five percent of Prosumer respondents to Euro RSCG’s Future of the Corporate Brand study said they prefer to do business with companies and brands that have a distinct personality. More than nine in ten agreed that, to be successful, corporations of the future will need to show a more “human” face (meaning they must care about people and take a more active role in community and social causes).
Count me among them.
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| Tags: accountability, Andrew Benett, Ann O'Reilly, Arnold, Bob The Fish, brand engagement, brand pesonality, Bud Groover, Cavas Gobhai, consumption, CSR, culture, customer service, discounts, Euro RSCG, freebies, Future of the Corporate Brand, Greg Welch, holiday shopping, humanized brand, Johnnie Boden, Mark Twain, Mini Boden, New Consumer, Recession, reputation, Retail, values Post a Comment | 3 Comments | in Branding, Corporate/Brand Leadership, Marketing, New Consumer, Prosumers, Purposeful Pleasure, Recession, Shopping, Uncategorized, Value, Values
