Americans shaved $3.7 billion off shopping bills in 2010 by redeeming 3.3 billion coupons, according to NCH Marketing Services.
Image credit: Creative Commons/KaCey97007@flickr.com
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In Marketing Green, Jacquelyn A. Ottman discusses ways in which socially conscious companies can help consumers share responsibility for living more sustainably. She recommends more targeted communication and engagement geared toward educating the public and making it easier to take even small steps toward a greener lifestyle. Her recommendations for marketers:
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Last fall, we wrote about London’s Unpackaged grocery store. Now the packaging-free concept has come to the United States, courtesy of a group of entrepreneurs in Austin, Texas. They’ve created the country’s first ever “package-free, zero waste grocery store.” Specializing in local and organic ingredients, In.gredients will replace unhealthy, overpackaged products with local, organic, and natural foods; the new store also hopes to foster a sense of community with cooking classes, gardening workshops, and art shows.
Check out the video below and read the full story on GOOD.
| Tags: conscious consumption, food, GOOD, In.gredients, mindful consumption, New Consumer, organic, packaging, simplicity movement, Sustainability, waste Post a Comment | 3 Comments | in Corporate/Brand Leadership, Eco-Consciousness, Growing Up, New Consumer, Shopping, Sustainability, Uncategorized, Values
Happiness is much on people’s minds these days, what with governments talking about Gross National Happiness and “happiness economics” increasingly a subject of study. Our global study of the New Consumer found that a majority of people surveyed–including nearly two-thirds in China and three-quarters in Brazil–are actively trying to figure out what really makes them happy. In a TED Talk last year, Austrian designer Stefan Sagmeister shares his thoughts on the topic–along with some very cool designs.
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In Good for Business: The Rise of the Conscious Corporation, we wrote:
Devising a new blueprint for the successful corporation of the future is not just about corporate responsibility or paying attention to the triple bottom line of “people, planet, and profit.” Nor is it simply about finding new ways to engage consumers and become a more integral part of their lives. It is about all those things—and a lot more.
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An interesting piece by Terry Slavin in The Guardian, reporting on last month’s Guardian Sustainable Business Quarterly event. In it he discusses how leading companies such as Marks & Spencer in the U.K. are committed to pushing consumers toward a more sustainable lifestyle. An excerpt:
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| Tags: conscious consumption, CSR, green, Guardian Sustainable Business Quarterly, Marks & Spencer, Mike Barry, mindful consumption, New Consumer, packaging, provenance, recycling, reputation, Retail, Sustainability, waste Post a Comment | 2 Comments | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, New Consumer, Purposeful Pleasure, Shopping, Sustainability, Uncategorized, Values
All indicators point to yes!
Wedding ring made with repurposed Welsh gold? Check.
A call for charitable contributions rather than gifts? Check.
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| Tags: conscious consumption, green, Kate Middleton, mindful consumption, New Consumer, Prince William, provenance, recycling, royal wedding, sourcing, Sustainability Post a Comment | in Consumerism, Eco-Consciousness, New Consumer, Purposeful Pleasure, Responsibility, Rightsizing, Sustainability, Uncategorized, Values, Youth
Euro RSCG’s New Consumer study found signs of a populace grown weary of throwaway culture and the constant quest for more. Looking at the U.S. stats:
| Tags: Ali Dibadj, conscious consumption, consumer spending, Euro RSCG, financial crisis, frugality, mindful consumption, New Consumer, Recession, Sanford C. Bernstein, The Citizen, thrift, values, waste Post a Comment | 1 Comment | in Consumerism, New Consumer, Recession, Rightsizing, Shopping, Uncategorized, Values
As our world becomes increasingly artificial, people have begun to feel less “real.” Nearly six in ten respondents to Euro RSCG’s New Consumer study worry that we have become too disconnected from the natural world. Nature is seen as an embodiment of our ties to a more “authentic” past–and it has become a place of escape, somewhere to rejuvenate and relax. This longing for the real is one reason we’ve seen a surge in home vegetable and fruit gardens, in home cheesemaking and the revival of other hands-on crafts. It’s about eco-consciousness, but also a desire for self-sufficiency and connectedness to something inherently real.
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Washington State’s Woodinville Whiskey Company sure knows how to appeal to the New Consumer. They’ve come out with a DIY kit that allows the purchaser to enjoy the hands-on experience
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