Unless you’ve been sleeping in a Styrofoam bed, you’ve no doubt noticed ecomania taking a global hold on everything from how we travel to how we dress, to how we wash our faces. With so much concern for our environment, as well as a desire to not be wasteful in these uncertain economic times, look for more brands to jump on the green bandwagon as consumers continue to challenge companies to not only provide goods and services, but also to do good while doing it.
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Posts Tagged ‘New Consumer’
Trend for 2012: Branded Ecomania
| Tags: Coca-Cola, Gillette, green, Hilton, mindful consumption, New Consumer, Nike, packaging, Pepsi, Sustainability, waste 
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Marketing, New Consumer, Responsibility, Rightsizing, Sustainability, Travel, Uncategorized
New Consumer Sighting: 999bottle
Ever wonder how much good you’re doing–and money you’re saving–with that reusable water bottle? Aftefact’s Fernd Van Engelen did, and he’s come up with the 999bottle–a concept bottle that lets the user keep track of how many times it’s refilled. An app interprets the number and presents it in a visual way (e.g., at 147 bottles, you’ve saved $326 and seven gallons of oil by replacing a stack of plastic bottles that would run 15 stories high). Social media is also integrated into the concept, with groups of friends able to visualize their collective contribution.
Read more about it on Artefact.
Newsweek Releases Annual Green Rankings
IBM took the top U.S. ranking and placed second globally in Newsweek‘s newest list of the greenest companies. Click here to read about the complete findings, plus analysis by category.
California Creates New Class of Corporation for Companies Looking to “Do Good”
As more companies begin to focus on people and planet, in addition to profit, California Governor Jerry Brown has just signed into law a bill that creates two new classes of corporations that are legally required to pursue a positive impact on society and the environment: Benefit Corporations and Flexible Purpose Corporations.
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New Consumer Sighting: Seattle’s Cascadia Center
Is it possible to build a 50,000-square-foot building that won’t use up a single watt of electricity or drop of water? Apparently so! Read all about it on SmartPlanet.
Quote of the Day: Matt Fanshawe
“The new consumers expect two-way, open, and engaging conversations. For that reason, they pose a challenge to big brands that have a formulaic way of pushing messages to customers. Brands that can engage and be transparent and not obsess about being in control will prosper.” —Matt Fanshawe, Managing Director, Euro RSCG Asia Pacific
Source: The Creative Business Idea Book: Ten Years of Breakthrough Thinking. For more information, visit CreativeBusinessIdea.com. Click here to order the book on Amazon.
| Tags: Euro RSCG, Matt Fanshawe, New Consumer, transparency Post a Comment | in Branding, Marketing, New Consumer, Uncategorized
New Consumer Sighting: Fresh Crop of Farmers Markets
New data out from the U.S. Department of Agriculture show that more than 1,000 farmers markets have opened in the past year, up 17 percent from 2010.
The newly released 2011 National Farmers Market Directory shows a total of 7,175 farmers markets in the U.S. this summer, up from last year’s 6,132.
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New Consumer Sighting: GoodGuide’s Transparency Toolbar
Yesterday, GoodGuide released a tool they say will help shoppers instantly reorganize any retail website around their personal values. Once installed in your web browser, the Transparency Toolbar reveals whether products you’re shopping for are safe, healthy, green, and socially responsible.
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New Consumer Factoid
Americans shaved $3.7 billion off shopping bills in 2010 by redeeming 3.3 billion coupons, according to NCH Marketing Services.
Image credit: Creative Commons/KaCey97007@flickr.com
| Tags: coupons, New Consumer, thrift Post a Comment | in New Consumer, Shopping, Uncategorized, Value
Help Consumers Share Responsibility
In Marketing Green, Jacquelyn A. Ottman discusses ways in which socially conscious companies can help consumers share responsibility for living more sustainably. She recommends more targeted communication and engagement geared toward educating the public and making it easier to take even small steps toward a greener lifestyle. Her recommendations for marketers:
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