Unless you’ve been sleeping in a Styrofoam bed, you’ve no doubt noticed ecomania taking a global hold on everything from how we travel to how we dress, to how we wash our faces. With so much concern for our environment, as well as a desire to not be wasteful in these uncertain economic times, look for more brands to jump on the green bandwagon as consumers continue to challenge companies to not only provide goods and services, but also to do good while doing it.
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Posts Tagged ‘mindful consumption’
Trend for 2012: Branded Ecomania
| Tags: Coca-Cola, Gillette, green, Hilton, mindful consumption, New Consumer, Nike, packaging, Pepsi, Sustainability, waste 
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Marketing, New Consumer, Responsibility, Rightsizing, Sustainability, Travel, Uncategorized
New Consumer Sighting: 999bottle
Ever wonder how much good you’re doing–and money you’re saving–with that reusable water bottle? Aftefact’s Fernd Van Engelen did, and he’s come up with the 999bottle–a concept bottle that lets the user keep track of how many times it’s refilled. An app interprets the number and presents it in a visual way (e.g., at 147 bottles, you’ve saved $326 and seven gallons of oil by replacing a stack of plastic bottles that would run 15 stories high). Social media is also integrated into the concept, with groups of friends able to visualize their collective contribution.
Read more about it on Artefact.
The Rise of the Conscious Canine?
OK, this has nothing to do with pets and everything to do with their owners—although we’re certain your pet is more highly evolved than most. We noted with interest a few sightings in Euro RSCG’s The Big Little Book of Nexts pertaining to mindful consumption in the pet category. It seems Fido and Fifi are going green.
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| Tags: Euro RSCG, food trucks, green, mindful consumption, organic, pampered pets, pet food Post a Comment | in New Consumer, Uncategorized
Make the Dangerous Choice to Dissent
Work harder, feel emptier, buy more, grow poorer…work harder. Sound familiar? That’s the conventional wisdom of the omnipresent church of more, bigger, faster, cheaper, nastier, now. The problem is that the conventional wisdom isn’t just wrong. If we want real human prosperity, the ability to live a live that not merely glitters, but that matters — well, then it was never right.
That’s the nightmare whirling noiselessly within the dilapidated American dream. And while the dream’s being furiously exported around the globe — and while the world might be seduced, despite lingering suspicion, by it — you and I know, by now, better: the paradigm that was supposed to lead us to the promised land has instead led us to this land of broken promises.
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Choosing Right: When Less Equals More
A thought-provoking article this week in the Hindustan Times. In it, Tirthankar Dash discusses the evolving relationship between marketer and consumer as the “need states” of earlier decades gave way to an era of abundance and a rampant consumer desire for “more of everything,” “more every time.” Where marketers had once served as “deliverers,” now they became “panderers,” acceding to every request (sweeter, bigger, brighter!) without regard to consequences.
Can America Transition to a Plenitude Economy?
This fun animation provides a vision of what a post-hyperconsumption society could look like, with people working fewer hours and pursuing new skills, homesteading, and small-scale enterprises that can help reduce the overall size and impact of the consumer economy. Narrated by economist and best-selling author Juliet Schor (julietschor.org).
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More Evidence of Link Between Sustainability and Profitability
This week on ClimateBiz.com, Tilde Herrera reports on Carbon Disclosure Project’s Global 500 Report 2011. The study confirms that efforts to limit a company’s carbon footprint have an impact on profitability. Among the findings: Click to read more…
New Consumer Sighting: Seattle’s Cascadia Center
Is it possible to build a 50,000-square-foot building that won’t use up a single watt of electricity or drop of water? Apparently so! Read all about it on SmartPlanet.
Creating Connections Through Gardening
From rooftops and back yards to community plots and small farms, individuals are taking food production into their own hands. Euro RSCG’s New Consumer study found, for instance, that more than four in ten Prosumers had started or were thinking about starting their own vegetable or fruit garden. As part of its Thrive video series, Whole Foods looks into some of these individuals’ lives and living spaces as they nourish themselves and others, along with their gardens. In this episode, a Mexican-American reconnects with her personal heritage in her Oakland, California backyard garden.
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New Consumer Sighting: Fresh Crop of Farmers Markets
New data out from the U.S. Department of Agriculture show that more than 1,000 farmers markets have opened in the past year, up 17 percent from 2010.
The newly released 2011 National Farmers Market Directory shows a total of 7,175 farmers markets in the U.S. this summer, up from last year’s 6,132.
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