Unless you’ve been sleeping in a Styrofoam bed, you’ve no doubt noticed ecomania taking a global hold on everything from how we travel to how we dress, to how we wash our faces. With so much concern for our environment, as well as a desire to not be wasteful in these uncertain economic times, look for more brands to jump on the green bandwagon as consumers continue to challenge companies to not only provide goods and services, but also to do good while doing it.
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Posts Tagged ‘green’
Trend for 2012: Branded Ecomania
| Tags: Coca-Cola, Gillette, green, Hilton, mindful consumption, New Consumer, Nike, packaging, Pepsi, Sustainability, waste 
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Marketing, New Consumer, Responsibility, Rightsizing, Sustainability, Travel, Uncategorized
The Rise of the Conscious Canine?
OK, this has nothing to do with pets and everything to do with their owners—although we’re certain your pet is more highly evolved than most. We noted with interest a few sightings in Euro RSCG’s The Big Little Book of Nexts pertaining to mindful consumption in the pet category. It seems Fido and Fifi are going green.
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| Tags: Euro RSCG, food trucks, green, mindful consumption, organic, pampered pets, pet food Post a Comment | in New Consumer, Uncategorized
Newsweek Releases Annual Green Rankings
IBM took the top U.S. ranking and placed second globally in Newsweek‘s newest list of the greenest companies. Click here to read about the complete findings, plus analysis by category.
Help Consumers Share Responsibility
In Marketing Green, Jacquelyn A. Ottman discusses ways in which socially conscious companies can help consumers share responsibility for living more sustainably. She recommends more targeted communication and engagement geared toward educating the public and making it easier to take even small steps toward a greener lifestyle. Her recommendations for marketers:
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Can Businesses Make Consumers More Mindful?
An interesting piece by Terry Slavin in The Guardian, reporting on last month’s Guardian Sustainable Business Quarterly event. In it he discusses how leading companies such as Marks & Spencer in the U.K. are committed to pushing consumers toward a more sustainable lifestyle. An excerpt:
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| Tags: conscious consumption, CSR, green, Guardian Sustainable Business Quarterly, Marks & Spencer, Mike Barry, mindful consumption, New Consumer, packaging, provenance, recycling, reputation, Retail, Sustainability, waste Post a Comment | 2 Comments | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, New Consumer, Purposeful Pleasure, Shopping, Sustainability, Uncategorized, Values
Are William and Kate New Consumers?
All indicators point to yes!
Wedding ring made with repurposed Welsh gold? Check.
A call for charitable contributions rather than gifts? Check.
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| Tags: conscious consumption, green, Kate Middleton, mindful consumption, New Consumer, Prince William, provenance, recycling, royal wedding, sourcing, Sustainability Post a Comment | in Consumerism, Eco-Consciousness, New Consumer, Purposeful Pleasure, Responsibility, Rightsizing, Sustainability, Uncategorized, Values, Youth
New Consumer Sighting: Rockaway Taco
As our world becomes increasingly artificial, people have begun to feel less “real.” Nearly six in ten respondents to Euro RSCG’s New Consumer study worry that we have become too disconnected from the natural world. Nature is seen as an embodiment of our ties to a more “authentic” past–and it has become a place of escape, somewhere to rejuvenate and relax. This longing for the real is one reason we’ve seen a surge in home vegetable and fruit gardens, in home cheesemaking and the revival of other hands-on crafts. It’s about eco-consciousness, but also a desire for self-sufficiency and connectedness to something inherently real.
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Planting a Seed to Grow a Movement
Are you ready for April 12?
Get out your spade and seeds, it’s Home Farming Day!
Since 2010, Kraft’s Triscuit brand has been on a mission to get Americans to discover “the simple joy of growing and sharing their own herbs and vegetables.” It’s healthier for people and the planet–and it’s a great way to save money in tough economic times.
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| Tags: conscious consumption, CSR, Euro RSCG, food, green, Kraft, mindful consumption, New Consumer, Sustainability, thrift, Triscuit Home Farming, Triscuits Post a Comment | 1 Comment | in Branding, Community, Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Marketing, New Consumer, Purposeful Pleasure, Recession, Rightsizing, Social Media, Sustainability, Uncategorized, Value, Values
Is Walmart the New Sheriff in Town?
We’ve written before about Walmart’s role in introducing consumers to the principles–and purpose–of sustainability. Now Advertising Age explores how the retail giant is throwing its weight around with suppliers, using a carrot-and-stick approach to induce them to reach a slew of environmental and health goals:
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| Tags: Advertising Age, conscious consumption, CSR, food, green, mindful consumption, packaging, recycling, regulation, sourcing, Sustainability, Sustainable Product Index, Walmart, waste Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, New Consumer, Prosumers, Responsibility, Rightsizing, Sustainability, Uncategorized, Values
The State of Green Business 2011
Noted environmental activist and business analyst Joel Makower and GreenBiz.com have released the fourth annual State of Green Business report. In it, Makower makes note of what he and his group consider the top 10 sustainable business trends of 2011. A very brief recap:
1. Consumer Giants Awaken to Green
CPGs, long reluctant entrants into the green world, are suddenly leading the way toward sustainability. Kraft, SC Johnson, and Unilever were among the CPG giants making green pronouncements–and strides–in 2011. P&G says it’s on target to meet its 2009 commitment to sell $50 billion in “sustainability driven” products by 2012.
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| Tags: accountability, CSR, green, GreenBiz, Joel Makower, packaging, provenance, recycling, sourcing, State of Green Business 2011, waste Post a Comment | 2 Comments | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, Responsibility, Sustainability, Uncategorized, Values
