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New Consumer Sighting: Rockaway Taco

April 15th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

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As our world becomes increasingly artificial, people have begun to feel less “real.” Nearly six in ten respondents to Euro RSCG’s New Consumer study worry that we have become too disconnected from the natural world. Nature is seen as an embodiment of our ties to a more “authentic” past–and it has become a place of escape, somewhere to rejuvenate and relax. This longing for the real is one reason we’ve seen a surge in home vegetable and fruit gardens, in home cheesemaking and the revival of other hands-on crafts. It’s about eco-consciousness, but also a desire for self-sufficiency and connectedness to something inherently real.
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| Tags: conscious consumption, culture, food, green, mindful consumption, New Consumer, provenance, Rockaway Taco, simplicity movement
Post a Comment | in Community, New Consumer, Purposeful Pleasure, Sustainability, Uncategorized

Planting a Seed to Grow a Movement

April 11th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Are you ready for April 12?

Get out your spade and seeds, it’s Home Farming Day!

Since 2010, Kraft’s Triscuit brand has been on a mission to get Americans to discover “the simple joy of growing and sharing their own herbs and vegetables.” It’s healthier for people and the planet–and it’s a great way to save money in tough economic times.
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Extreme Couponing

April 7th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Have you seen “Extreme Couponing”? OK, we haven’t either. It’s a new show on TLC (U.S.) that showcases those obsessive penny-pinchers who make creative use of coupons and promotions to reduce their grocery bills by as much as 90 percent. The show has elicited some strong reactions–pro and con. We thought we’d share with you one comment from a visitor to the Entertainment Weekly website. The response perfectly encapsulates the mindset of the New Consumer and how passionately some are fighting back against our culture of hyperconsumption.
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| Tags: conscious consumption, coupons, excess, Extreme Couponing, food, mindful consumption, New Consumer, Retail, thrift, TLC, waste
Post a Comment | 2 Comments | in Consumerism, New Consumer, Shopping, Value

Is Walmart the New Sheriff in Town?

March 7th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

We’ve written before about Walmart’s role in introducing consumers to the principles–and purpose–of sustainability. Now Advertising Age explores how the retail giant is throwing its weight around with suppliers, using a carrot-and-stick approach to induce them to reach a slew of environmental and health goals:
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Talk to the Hands

November 30th, 2010 | by Marian Salzman, , President, Euro RSCG Worldwide PR, North America

People are seriously re-evaluating their lives, their work, their play. The question isn’t only “What are you going to do with your time in today’s virtual world?” but also “What are your jobs and activities really worth?”
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Jason Clay: How Big Brands Can Help Save Biodiversity

November 21st, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

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In the Spotlight: London’s Unpackaged

November 18th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

Unpackaged is a London grocery store opened in 2007 by Catherine Conway. As the name suggests, customers bring their own containers (ranging from reusable bags to scrubbed takeout boxes and bottles) and fill them with goods from the store.
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Purposeful Pleasure: Brooklyn’s Habana Outpost

November 9th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

This post is taken from GOOD. Click here for the original.

In the Fort Greene section of Brooklyn, New York, a space that was once a parking lot has been transformed into one of the borough’s best scenes. Habana Outpost, a restaurant-cum-cultural center, features an open-air market, outdoor movies, great food and drink, and a social hub for the creative and diverse local community. Underlying it all is an ethic of sustainability: The eatery, powered by renewable energy, boasts dozens of green building features—none of which takes away from the enjoyable experience. We took a look at some of the Outpost’s most inventive innovations.
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10 Trends in Mindful Consumption

October 29th, 2010 | by Marian Salzman, , President, Euro RSCG Worldwide PR, North America, and Ann O'Reilly, Content Director, Euro RSCG Worldwide Knowledge Exchange

The era of mindless consumption is over. Consumers now want a simple, sustainable, and self-sufficient life.

Conspicuous consumption. Shop till you drop. All-you-can-eat buffets and supersized meals. The post–World War II era has been marked by a voracious hunger for more. In affluent countries, people bought too much, ate too much, used up too much, and owed too much. Yet, for many, it still wasn’t enough. There was something missing—lots of things, really. Among them, a sense of control and self-sufficiency, personal responsibility, and feelings of community and authenticity. Replacing the constant accumulation of “stuff” with these more substantive intangibles lies at the heart of the current shift toward mindfulness—a movement in which heedless excess is exchanged for a more conscious and considered approach to living.
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| Tags: abundance, accountability, ActBolder.com, Admap, Ann O'Reilly, APA, artisanry, Botox, BP, buy local, buycotts, Carrotmob, cause marketing, community, conscious consumption, consumption, counscious nourishment, CSR, customer engagement, Eco Options, Euro RSCG, excess, finance, financial crisis, financial literacy, food, frugality, gardening, green, Home Depot, Hyperconsumption, Marian Salzman, mindful consumption, Mint.com, money, MoneyStrands, New Consumer, organic, packaging, provenance, recycling, relationship marketing, reputation, Retail, saving, simplicity movement, simplification, slow food, slow travel, sourcing, Sustainability, thrift, transparency, values, voluntourism, Walmart, WARC, waste
Post a Comment | 8 Comments | in Community, Consumerism, Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, Marketing, New Consumer, Purposeful Pleasure, Recession, Responsibility, Rightsizing, Shopping, Sustainability, Uncategorized, Value, Values

Thoughts from a Mindful Spender

October 22nd, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

This post was written by Sue and first appeared on her blog, Butterfly Balance. In it, she perfectly encapsulates the mindset of the New Consumer and the four emerging paradigms of embracing substance, rightsizing, growing up, and seeking purposeful pleasure. It is reprinted with permission.

Mindful spending is something I’ve only started really implementing in the past few years. A great deal of my life was spent pulling out credit cards a bit too freely, running up debt, and confusing wants for needs. I’ve done a lot of soul searching about the whys of what I’d done in the past, and why that couldn’t continue anymore. I’m grateful to have righted the situation before things got worse than they were and learning to live within my means.
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Posts Tagged ‘food’

New Consumer Sighting: Rockaway Taco

Extreme Couponing

Talk to the Hands

Purposeful Pleasure: Brooklyn’s Habana Outpost

Thoughts from a Mindful Spender

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