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Posts Tagged ‘Euro RSCG’

American Audit Finds a Nation Preoccupied and in Need of Real Value

November 7th, 2011 | by Matt Ryan,

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If you look into the mind and mood of 500 Americans, what kind of picture do you get?

A picture that is not pretty.

Actually, Americans would need a séance to make their spirits rise again, according to a study recently conducted by Euro RSCG New York. Worried Americans are concerned about everything from not having enough money when they grow old to the fact that there has been a great loss of civility and politeness in public life. In short, clearly we have lost our way, and anxiety is at an all-time high.
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| Tags: American Audit, brand leadership, Euro RSCG, Matt Ryan
Post a Comment | 2 Comments | in Branding, Corporate Social Responsibility, Corporate/Brand Leadership, Marketing, Uncategorized, Values

Can Good Be Sexy?

October 20th, 2011 | by Naomi Troni,

Euro RSCG’s Global CMO Pushes for Profit Through Responsibility

There are plenty of respected voices that dismiss corporate social responsibility as a fuzzy distraction from the real business of business: making profits and delivering shareholder value. As the economist Milton Friedman put it: “The social responsibility of business is to increase its profits.”
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| Tags: brand values, CBI, corporate social responsibility, CSR, Dulux, Euro RSCG, Let's Colour, Naomi Troni, The Creative Business Idea Book
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Uncategorized, Values

Quote of the Day: Matt Fanshawe

August 19th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

“The new consumers expect two-way, open, and engaging conversations. For that reason, they pose a challenge to big brands that have a formulaic way of pushing messages to customers. Brands that can engage and be transparent and not obsess about being in control will prosper.” —Matt Fanshawe, Managing Director, Euro RSCG Asia Pacific

Source: The Creative Business Idea Book: Ten Years of Breakthrough Thinking. For more information, visit CreativeBusinessIdea.com. Click here to order the book on Amazon.

| Tags: Euro RSCG, Matt Fanshawe, New Consumer, transparency
Post a Comment | in Branding, Marketing, New Consumer, Uncategorized

Creating Connections Through Gardening

August 16th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

From rooftops and back yards to community plots and small farms, individuals are taking food production into their own hands. Euro RSCG’s New Consumer study found, for instance, that more than four in ten Prosumers had started or were thinking about starting their own vegetable or fruit garden. As part of its Thrive video series, Whole Foods looks into some of these individuals’ lives and living spaces as they nourish themselves and others, along with their gardens. In this episode, a Mexican-American reconnects with her personal heritage in her Oakland, California backyard garden.
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| Tags: Euro RSCG, food, gardening, heritage, mindful consumption, roots
Post a Comment | in New Consumer, Prosumers, Purposeful Pleasure, Sustainability, Uncategorized

The New Luxury: Mindset Over Money

August 10th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

The following is an excerpt from Euro RSCG Worldwide’s The Creative Business Idea Book.

French fashion designer Coco Chanel described luxury as the “absence of vulgarity,” while American author and philosopher Henry David Thoreau decried it as a “hindrance to the elevation of mankind.” Laud it or loathe it, the luxury market has been around almost as long as goods have been traded.
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| Tags: Euro RSCG, luxury, new luxury, provenance, simplicity, The Creative Business Idea Book
Post a Comment | in New Consumer, Purposeful Pleasure, Uncategorized

New Consumer Sighting: Domino’s Tracker

July 29th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

When Euro RSCG Worldwide surveyed consumers in three markets (France, U.K., U.S.) as part of our Future of the Corporate Brand study, corporate transparency emerged as a topic of real concern. Seventy-four percent of the total sample said it’s important that businesses be “completely open and transparent,” and 82 percent said “businesses need to open a dialogue with their consumers.” Since 2009, Domino’s Pizza has emerged as something of a poster child for transparency. As the first move in its turnaround, the
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| Tags: accountability, Domino's, Domino's Tracker, Euro RSCG, food, transparency
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, New Consumer, Uncategorized, Values

Smarter Shopping at Supermarkets

July 26th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

We know from our global studies that consumers are getting smarter, using new technologies and communications channels to find the best deals and team up with others to gain the advantage at retail. Looking at the U.S. sample in our New Consumer study, 74 percent of mainstream consumers and 87 percent of leading-edge Prosumers said they are smarter shoppers now compared with a few years ago. Sixty percent of the mainstream and 82 percent of Prosumers also admitted to being more demanding shoppers these days.
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| Tags: consumer empowerment, Deloitte, Euro RSCG, food, Retail, social media, thrift
Post a Comment | in New Consumer, Prosumers, Shopping, Uncategorized, Value

Thought for Food: Next-Generation-Thinking Winners Announced

July 14th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Last month, we posted about Thought for Food on our sister site, www.prosumer-report.com/blog/. Created by Euro RSCG Riley, Thought for Food is a pan-European competition intended to help members of the millennial generation apply their creative talents and energy to tackling the world’s food issues. Three student teams have been selected as winners: Imperial University, Reading University, and Wageningnen University. These teams will now prepare to take the global stage at One Young World, the world’s leading forum for young leaders, where they will kick off a global dialogue on food security for the future.
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| Tags: Euro RSCG, food crisis, One Young World, Sandbox Network, social activism, social media, Syngenta, Thought for Food
Post a Comment | in Collaboration, Corporate Social Responsibility, Corporate/Brand Leadership, Sustainability, Uncategorized, Values, Youth

The Problem with Local

May 10th, 2011 | by Marian Salzman,

As someone who has made a career of tracking trends, I have not let this whole notion of local gone loco escape my sights. I’ve talked for a while about global going local, due in large part not only to our newfound connectivity on all things social media, but also to our renewed interest in our actual communities and how to be part of everything local. From rooftop gardens in Bed-Stuy to the Board of Education in Darien, there’s no shortage of ways to get involved in all things neighborhood. So why does all this “joining” make me feel like I want to do a Howard Hughes, or at least a Greta Garbo, and tuck in—way, way in?
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| Tags: Euro RSCG, local, Marian Salzman, provenance, values
Post a Comment | in Community, Social Media, Uncategorized, Values

Farmville Gets Real

May 4th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

59 percent of global respondents to Euro RSCG’s New Consumer survey–and two-thirds of leading-edge Prosumers–worry that people have become too disconnected from the natural world

A happy denizen of Wimpole Estate

Last month, we wrote about Triscuit’s Home Farming Day–an effort to get more Americans to discover “the simple joy of growing and sharing their own herbs and vegetables.” Now word comes from the U.K. of another tactic aimed at reconnecting people and agriculture. Inspired by the popularity of Facebook’s Farmville game (46 million players…and counting), England’s National Trust has turned over the administration of Wimpole Estate Farm in Cambridgeshire to online “farmers.”
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| Tags: agriculature, Euro RSCG, farming, Farmville, food, mindful consumption, National Trust, provenance, Triscuit Home Farm Day, Wimpole Estate
Post a Comment | in New Consumer, Prosumers, Social Media, Uncategorized, Values

Posts Tagged ‘Euro RSCG’

Quote of the Day: Matt Fanshawe

Creating Connections Through Gardening

The New Luxury: Mindset Over Money

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