Whatever consumers’ mood may have been over the past decades, brands and marketers have always had something just right for it. Down in the dumps? Forget your woes and boost your endorphins with a little retail therapy. Feeling unloved and unappreciated? Treat yourself to a little TLC with some of these good things you deserve. Bored? Just look at all the exciting things we have to set your pulse racing! In love? Find something wonderful to show that special person how much you care. On top of the world? Celebrate with a shopping spree!
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Posts Tagged ‘Euro RSCG’
The Relationship Between How You Feel and What You Buy
Join the Sustainable Living Debate
Guardian Sustainable Business is hosting a live broadcast of Unilever’s debate on how consumers can be inspired to turn positive intentions into actions. The event will see an international panel of experts–Unilever CEO Paul Polman; David Jones, global CEO of Havas and Euro RSCG Worldwide; Tensie Whelan, president of the Rain Forest Alliance; and Malini Mehra, founder and CEO of Indian nonprofit Centre for Social Markets–come together to discuss how companies, brands, and people can help motivate the mainstream.
The event will be live-streamed on Tuesday, November 22, at 9 a.m. (EST) or 2 p.m. (GMT). Click here to register your interest or submit a question to the panel.
The Rise of the Conscious Canine?
OK, this has nothing to do with pets and everything to do with their owners—although we’re certain your pet is more highly evolved than most. We noted with interest a few sightings in Euro RSCG’s The Big Little Book of Nexts pertaining to mindful consumption in the pet category. It seems Fido and Fifi are going green.
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| Tags: Euro RSCG, food trucks, green, mindful consumption, organic, pampered pets, pet food 
Post a Comment | in New Consumer, Uncategorized
American Audit Finds a Nation Preoccupied and in Need of Real Value
If you look into the mind and mood of 500 Americans, what kind of picture do you get?
A picture that is not pretty.
Actually, Americans would need a séance to make their spirits rise again, according to a study recently conducted by Euro RSCG New York. Worried Americans are concerned about everything from not having enough money when they grow old to the fact that there has been a great loss of civility and politeness in public life. In short, clearly we have lost our way, and anxiety is at an all-time high.
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Can Good Be Sexy?
Euro RSCG’s Global CMO Pushes for Profit Through Responsibility
There are plenty of respected voices that dismiss corporate social responsibility as a fuzzy distraction from the real business of business: making profits and delivering shareholder value. As the economist Milton Friedman put it: “The social responsibility of business is to increase its profits.”
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Quote of the Day: Matt Fanshawe
“The new consumers expect two-way, open, and engaging conversations. For that reason, they pose a challenge to big brands that have a formulaic way of pushing messages to customers. Brands that can engage and be transparent and not obsess about being in control will prosper.” —Matt Fanshawe, Managing Director, Euro RSCG Asia Pacific
Source: The Creative Business Idea Book: Ten Years of Breakthrough Thinking. For more information, visit CreativeBusinessIdea.com. Click here to order the book on Amazon.
| Tags: Euro RSCG, Matt Fanshawe, New Consumer, transparency Post a Comment | in Branding, Marketing, New Consumer, Uncategorized
Creating Connections Through Gardening
From rooftops and back yards to community plots and small farms, individuals are taking food production into their own hands. Euro RSCG’s New Consumer study found, for instance, that more than four in ten Prosumers had started or were thinking about starting their own vegetable or fruit garden. As part of its Thrive video series, Whole Foods looks into some of these individuals’ lives and living spaces as they nourish themselves and others, along with their gardens. In this episode, a Mexican-American reconnects with her personal heritage in her Oakland, California backyard garden.
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The New Luxury: Mindset Over Money
The following is an excerpt from Euro RSCG Worldwide’s The Creative Business Idea Book.
French fashion designer Coco Chanel described luxury as the “absence of vulgarity,” while American author and philosopher Henry David Thoreau decried it as a “hindrance to the elevation of mankind.” Laud it or loathe it, the luxury market has been around almost as long as goods have been traded.
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New Consumer Sighting: Domino’s Tracker
When Euro RSCG Worldwide surveyed consumers in three markets (France, U.K., U.S.) as part of our Future of the Corporate Brand study, corporate transparency emerged as a topic of real concern. Seventy-four percent of the total sample said it’s important that businesses be “completely open and transparent,” and 82 percent said “businesses need to open a dialogue with their consumers.” Since 2009, Domino’s Pizza has emerged as something of a poster child for transparency. As the first move in its turnaround, the
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Smarter Shopping at Supermarkets
We know from our global studies that consumers are getting smarter, using new technologies and communications channels to find the best deals and team up with others to gain the advantage at retail. Looking at the U.S. sample in our New Consumer study, 74 percent of mainstream consumers and 87 percent of leading-edge Prosumers said they are smarter shoppers now compared with a few years ago. Sixty percent of the mainstream and 82 percent of Prosumers also admitted to being more demanding shoppers these days.
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| Tags: consumer empowerment, Deloitte, Euro RSCG, food, Retail, social media, thrift Post a Comment | in New Consumer, Prosumers, Shopping, Uncategorized, Value
