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Posts Tagged ‘Domino’s’

Why Don Draper Is Toast

January 18th, 2012 | by David Jones,

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One of the biggest global TV hits of the past few years has been Mad Men—a program about the birth of consumerism in the traditional advertising world, which aired primarily on “traditional” media. Not only does the success of this show help to make the point that so-called traditional media is not yet dead, but it is also a great demonstration of the shift from a world of image to a world of reality.

The marketer’s job used to be about creating the best possible image for any product. No matter how divorced from the truth that image might have been.

Consider the signature “It’s toasted.” It sounds like the slogan for a delicious and nutritious food product. But the following exchange from the above-mentioned TV show reveals it is anything but:
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| Tags: David Jones, Domino's, Havas, Mad Men, Who Cares Wins
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New Consumer Sighting: Domino’s Tracker

July 29th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

When Euro RSCG Worldwide surveyed consumers in three markets (France, U.K., U.S.) as part of our Future of the Corporate Brand study, corporate transparency emerged as a topic of real concern. Seventy-four percent of the total sample said it’s important that businesses be “completely open and transparent,” and 82 percent said “businesses need to open a dialogue with their consumers.” Since 2009, Domino’s Pizza has emerged as something of a poster child for transparency. As the first move in its turnaround, the
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