David Jones, global CEO of Havas and Euro RSCG Worldwide, and author of Who Cares Wins, speaks with Monika Mitchell of Good Business International on why good business is better business:
| Tags: CSR, David Jones, Euro RSCG, Good Business International, Havas, Who Cares Wins 
Post a Comment | in New Consumer
Earlier this month, Bloomberg’s Julie Hyman interviewed David Jones, global CEO of Havas and Euro RSCG Worldwide and author of Who Cares Wins, on the role social media is playing in corporate social responsibility. Watch the interview here.
In a recent interview with Jennifer Rooney at Forbes, David Jones, global CEO of Havas and Euro RSCG and author of Who Cares Wins, shares candid advice about how brands need to behave in a time of radical transparency and consumer empowerment. Watch the interview here.
| Tags: Age of Damage, CSR, David Jones, Euro RSCG, Havas, Patagonia, Who Cares Wins Post a Comment | in New Consumer
David Jones, global CEO of power ad agency Havas, is among the youngest CEOs in advertising, and among the industry’s most innovative and best connected. He was a key adviser to David Cameron’s successful 2010 campaign for UK Prime Minister. He’s also the founder of One Young World, an annual summit that brings young people together from all over the world to try and address the world’s global challenges. All this might explain why he’s been bullish on social business and optimistic about the power of social media. I first met David Jones at the One Young World summit in Zurich where I saw these principles in action. I recently spoke with him about Who Cares Wins and his overall argument that holds that in the 21st century, businesses need to “do good” and “do well” in order to survive and thrive.
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Pete Cashmore of Mashable interviews David Jones, global CEO of Havas and Euro RSCG Worldwide and co-founder of One Young World, at the World Economic Forum in Davos, Switzerland. Among the topics: David’s new book, Who Cares Wins, and the power of social media to effect change.
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Not all global businesses are headed by forward-thinking leaders like Unilever’s Paul Polman or Marks & Spencer’s Sir Stuart Rose. But within large corporations there are often senior executives who understand that a move toward social responsibility and sustainability is the way forward. At the Global Social Business Summit in Germany in 2010, delegates were predominately from the nonprofit sector, but there were also a number of people from major corporations looking for ways to adopt social business initiatives and apply them to their own businesses.
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| Tags: David Jones, social entrepreneurship, Who Cares Wins Post a Comment | in New Consumer
One of the biggest global TV hits of the past few years has been Mad Men—a program about the birth of consumerism in the traditional advertising world, which aired primarily on “traditional” media. Not only does the success of this show help to make the point that so-called traditional media is not yet dead, but it is also a great demonstration of the shift from a world of image to a world of reality.
The marketer’s job used to be about creating the best possible image for any product. No matter how divorced from the truth that image might have been.
Consider the signature “It’s toasted.” It sounds like the slogan for a delicious and nutritious food product. But the following exchange from the above-mentioned TV show reveals it is anything but:
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| Tags: David Jones, Domino's, Havas, Mad Men, Who Cares Wins Post a Comment | in New Consumer
Guardian Sustainable Business is hosting a live broadcast of Unilever’s debate on how consumers can be inspired to turn positive intentions into actions. The event will see an international panel of experts–Unilever CEO Paul Polman; David Jones, global CEO of Havas and Euro RSCG Worldwide; Tensie Whelan, president of the Rain Forest Alliance; and Malini Mehra, founder and CEO of Indian nonprofit Centre for Social Markets–come together to discuss how companies, brands, and people can help motivate the mainstream.
The event will be live-streamed on Tuesday, November 22, at 9 a.m. (EST) or 2 p.m. (GMT). Click here to register your interest or submit a question to the panel.
