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Posts Tagged ‘consumers’

The Chinese Prosumer: Different Perspective, Same Values

June 30th, 2010 | by Marianne Hurstel, Chief Strategy Officer, Euro RSCG Worldwide

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As I was working on the New Consumer study, two figures caught my attention: The first figure shows that 62 percent of Prosumers agree that the recession has served to remind people of what’s really important in life—and that’s a good thing. But if there’s a real consensus on this major subject, only the Chinese seem able to see beyond the diagnostic. And only the Chinese are willing to make change happen. Indeed, more than half of the Chinese Prosumers think that, over the long term, this economic downturn will be a good thing for their country, whereas the totals don’t exceed 30 to 40 percent among Prosumers in any of the other countries surveyed.
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| Tags: BETC, China, conscious consumption, consumers, consumption, globalization, Marianne Hurstel, mindful consumption, New Consumer
Post a Comment | 1 Comment | in Consumerism, New Consumer

I’ll Have an “Old Beijing Twister”; Thanks, Colonel

June 27th, 2010 | by Matt Donovan, Chief Strategy Officer, Euro RSCG 4D and PR North America

Look at the two pictures above—notice anything? They’re the same—both are KFC. Look again—the one on the top is a KFC in Shanghai, China; the one on the bottom is in Palmdale, California.

If you asked the New Consumer in the U.S. and in China about KFC’s food, you’d get similar statistical answers as to the food being inexpensive, not as good as homemade, and not as good for one’s health as fresh local food.

So you could conclude that KFC in China is the same as KFC in the U.S., and draw conclusions about how global food brands should react. Right? Wrong.
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| Tags: China, consumers, consumption, Euro RSCG, globalization, Matt Donovan, Recession
Post a Comment | in Consumerism, New Consumer, Recession

POV: Peter Pan(ics)

June 10th, 2010 | by Ann O'Reilly, Content Director, Euro RSCG Knowledge Exchange

In the 1960s The Who sang defiantly, “I hope I die before I get old.” That lyric reflected the aspirations voiced by generations of pop culture icons to “live fast, die young, and leave a good-looking corpse”—a sentiment expressed in one form or another by such marquee names as Bonnie and Clyde, James Dean, and Jimi Hendrix and Jim Morrison. For decades following World War II, the glamour of devil-may-care youth has been the brightest beacon on the horizon, guiding the quest to remain forever young.
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| Tags: accountability, Ann O'Reilly, consumers, consumption, delayed adulthood, Euro RSCG, Peter Pan, youth
Post a Comment | 3 Comments | in Consumed, Growing Up, New Consumer, Responsibility

The Relief of Rightsizing

June 10th, 2010 | by Stuart Harris, CEO, Richer Business

The modern world has achieved extraordinary progress in making some things smaller: mobile phones, cameras, and, of course, nanotechnology. iPods are so small they habitually end up in the washing machine. More pervasive in our hyperconsumerist culture, however, has been the unspoken assumption that Bigger Is Better. Obvious examples include wide-screen TVs (even though they make normal people look squashed and dumpy), massive SUVs such as the Hummer and Escalade, and supersized portions, from 20-ounce lattes to tubs of popcorn practically big enough to accommodate a bathing baby. The average home size in the United States in 2004 was 2,330 square feet, up from 1,400 square feet in 1970. Mega-malls, mega-churches, and mega-plexes are now par for the course.
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| Tags: consumer consciousness, consumers, consumption, decluttering, excess, mindful consumption, Richer Business, simplicity movement, simplification, Stuart Harris, waste
Post a Comment | 2 Comments | in Consumerism, New Consumer, Purposeful Pleasure, Rightsizing

Posts Tagged ‘consumers’

The Chinese Prosumer: Different Perspective, Same Values

I’ll Have an “Old Beijing Twister”; Thanks, Colonel

POV: Peter Pan(ics)

The Relief of Rightsizing

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