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Posts Tagged ‘consumer consciousness’

Buying Feelings

July 15th, 2010 | by Stuart Harris, CEO, Richer Business

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Through the years of hyperconsumption corporations have excelled at inventing new products and even new product categories that have kept everybody keen to buy. No sooner has a phone or a camera or a computer or a pair of sneakers hit the market than it is overtaken by upgraded versions from rival brands or even from the same brand. This has been a sure-fire way to keep the wheels of business turning, but it doesn’t make for long-term consumer satisfaction.
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Blowing Homemade Bubbles

June 30th, 2010 | by Andrew Benett, CEO, Arnold Worldwide and Ann O'Reilly, Content Director, Euro RSCG Worldwide Knowledge Exchange

Excerpted from Consumed: Rethinking Business in the Era of Mindful Spending (Palgrave Macmillan, July 2010)

Along with “Bridezilla,” lavish weddings have gotten a bad rap lately—further evidence that the rightsizing mentality is taking hold. “When Wedding Is a Big Show, Marriage Often Doesn’t Last,” one newspaper grimly warns us. But perhaps the divorce rate is about to fall: Sifting for trends among the more than two million weddings in the United States in 2009, wedding planners noted a growing preference for simplicity and intimacy—smaller ceremonies with fewer guests, choosing off-peak times (mornings, afternoons, Fridays and Sundays, with October “the new June”). As couples found new ways to economize, spending slumped 10 percent compared with 2008, which itself had seen a decline of around 20 to 30 percent from the year prior. Bridal registries have shown a definite shift toward simplification, the casual, and the practical.
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The Relief of Rightsizing

June 10th, 2010 | by Stuart Harris, CEO, Richer Business

The modern world has achieved extraordinary progress in making some things smaller: mobile phones, cameras, and, of course, nanotechnology. iPods are so small they habitually end up in the washing machine. More pervasive in our hyperconsumerist culture, however, has been the unspoken assumption that Bigger Is Better. Obvious examples include wide-screen TVs (even though they make normal people look squashed and dumpy), massive SUVs such as the Hummer and Escalade, and supersized portions, from 20-ounce lattes to tubs of popcorn practically big enough to accommodate a bathing baby. The average home size in the United States in 2004 was 2,330 square feet, up from 1,400 square feet in 1970. Mega-malls, mega-churches, and mega-plexes are now par for the course.
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| Tags: consumer consciousness, consumers, consumption, decluttering, excess, mindful consumption, Richer Business, simplicity movement, simplification, Stuart Harris, waste
Post a Comment | 2 Comments | in Consumerism, New Consumer, Purposeful Pleasure, Rightsizing

Posts Tagged ‘consumer consciousness’

Buying Feelings

Blowing Homemade Bubbles

The Relief of Rightsizing

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