This post originally appeared on Scoutie Girl and is reprinted with permission. It speaks to the New Consumer paradigm of Purposeful Pleasure. What can brands do to imbue their goods and services with greater meaning and longer-lasting satisfactions?

We live in a disposable culture. Our lives are like giant landfills. We’re surrounded by junk.

We pay 99 cents to download disposable music. We drive through “restaurants” making disposable food. We wear disposable clothes so we don’t ever have to be without the latest trend. We create relationships—families even—that have disposable bonds. The entirety of our culture can be thrown away and bought anew.
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