As part of its Food With Integrity campaign, Chipotle (with vocal backup from Willie Nelson) has released a new ad depicting how a farmer changes over to industrial meat production before returning to more sustainable methods. View it below and let us know what you think.
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Posts Tagged ‘branding’
Down on the Farm with Chipotle
The Mindful Traveler and Luxury Reimagined
Adapted from KNOW: The Future of Travel, available to employees and clients across the Euro RSCG Worldwide network.
While overconsumption was the common practice prior to the economic downturn, we are now seeing a countervailing trend of mindful consumption that is changing how people define value and what they seek—and increasingly expect—in their brand experiences. Where once “more was more,” now different perspectives on luxury and service are emerging, with interesting implications for the travel and tourism category.
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