Consumed: Rethinking Business in the Era of Mindful Spending includes findings from Euro RSCG’s New Consumer study and was written by two executives within Havas Worldwide: Andrew Benett, CEO of Arnold Worldwide and Chief Strategy Officer of Havas, and Ann O’Reilly, Content Director of the Euro RSCG Worldwide Knowledge Exchange. Input was incorporated from strategy and brand experts across the Euro RSCG Worldwide network. The book explores our changing consumer culture and examines how forward-thinking companies are responding to the new consumer paradigms by rejecting excess and artificiality in favor of products and communications that offer authenticity, substance, and interconnectedness—all values today’s more mindful consumer craves. The book also incorporates the perspectives of corporate leaders in a variety of industries who share how they are recasting their businesses and brands in order to prepare for the changes ahead. It provides real direction for marketers and managers, giving them the knowledge they need to lead their industries in the new economy.

Advance Praise for Consumed:

“People are getting serious about making smarter, more mindful choices and are looking for companies that give them what they want. Consumed acts as a navigational aid, empowering business leaders to anticipate and meet these newly emerging needs.” —Becky Saeger, Executive Vice President and Chief Marketing Officer, Charles Schwab Corporation

“A permanent shift has taken place among consumers. They are far more engaged in every aspect of marketing and manufacturing, and brands that want to win and retain their loyalty will need to listen better, react faster, and be more nimble in everything they do. This book offers a fresh and vital perspective on those actions that will be most essential to future growth.” —Christian McMahan, Chief Marketing Officer, Heineken USA

“Benett and O’Reilly offer insight and guidance about how best to communicate with and build relationships with today’s more thoughtful consumer. It is essential reading for anyone seeking to win in the post-recession marketplace.” —Mike O’Driscoll, Managing Director, Jaguar Cars

“This is an important book for executives because the world is clearly changing. Business leaders need to understand the trends highlighted in Consumed and think deeply about the implications for their brand.” —Tim Calkins, author of Breakthrough Marketing Plans

To order a copy of Consumed, click here.

For inquiries regarding Consumed: Rethinking Business in the Era of Mindful Spending, please contact:
Eric Edge
Global Chief Communications Officer
Euro RSCG Worldwide
T +1 312.640.4747 (Chicago)
T +1 212.886.2012 (New York)
E eric.edge@eurorscg.com

Eric Robertson
SVP, Global Corporate Communications Director
Arnold Worldwide
110 Fifth Avenue, 9th Floor
New York, NY 10011
T 212.463.1201
M 646.465.3793
E erobertson@arn.com