Values « The New Consumer

Archive for the ‘Values’ Category

A Minute with…David Jones

February 24th, 2012 | by Euro RSCG Worldwide Knowledge Exchange,

-->

David Jones, global CEO of power ad agency Havas, is among the youngest CEOs in advertising, and among the industry’s most innovative and best connected. He was a key adviser to David Cameron’s successful 2010 campaign for UK Prime Minister. He’s also the founder of One Young World, an annual summit that brings young people together from all over the world to try and address the world’s global challenges. All this might explain why he’s been bullish on social business and optimistic about the power of social media. I first met David Jones at the One Young World summit in Zurich where I saw these principles in action. I recently spoke with him about Who Cares Wins and his overall argument that holds that in the 21st century, businesses need to “do good” and “do well” in order to survive and thrive.
Click to read more…

| Tags: corporate social responsibility, David Jones, Havas, Who Cares Wins
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Growing Up, Marketing, New Consumer, Prosumers, Responsibility, Social Media, Sustainability, Values, Youth

Can Values-Led Businesses Thrive in a Time of Economic Austerity?

February 15th, 2012 | by Euro RSCG Worldwide Knowledge Exchange,

Earlier this week, the Guardian, in association with Ben and Jerry’s, brought together leaders from multinational businesses, NGOs, media, and finance to discuss the challenges and opportunities facing values-led businesses in the current climate.
Click to read more…

Post a Comment | in Collaboration, Corporate Social Responsibility, Corporate/Brand Leadership, Sustainability, Uncategorized, Values

Documented@Davos: David Jones on New Tools for Change

January 31st, 2012 | by Euro RSCG Worldwide Knowledge Exchange,

Pete Cashmore of Mashable interviews David Jones, global CEO of Havas and Euro RSCG Worldwide and co-founder of One Young World, at the World Economic Forum in Davos, Switzerland. Among the topics: David’s new book, Who Cares Wins, and the power of social media to effect change.
Click to read more…

| Tags: corporate social responsibility, David Jones, Havas, Who Cares Wins
Post a Comment | 1 Comment | in Corporate Social Responsibility, Responsibility, Social Media, Uncategorized, Values

Why Don Draper Is Toast

January 18th, 2012 | by David Jones,

One of the biggest global TV hits of the past few years has been Mad Men—a program about the birth of consumerism in the traditional advertising world, which aired primarily on “traditional” media. Not only does the success of this show help to make the point that so-called traditional media is not yet dead, but it is also a great demonstration of the shift from a world of image to a world of reality.

The marketer’s job used to be about creating the best possible image for any product. No matter how divorced from the truth that image might have been.

Consider the signature “It’s toasted.” It sounds like the slogan for a delicious and nutritious food product. But the following exchange from the above-mentioned TV show reveals it is anything but:
Click to read more…

| Tags: David Jones, Domino's, Havas, Mad Men, Who Cares Wins
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Marketing, New Consumer, Social Media, Uncategorized, Values

LOCAL: A Documentary

December 6th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

With the rise of farmer’s markets and more and more chefs sourcing their ingredients from local farms, consumers are now able to meet and talk to the people who are growing their food.

LOCAL discusses the rise of the local food movement, the challenges of sourcing locally, and how it’s become a growing part of the Austin, Texas food scene.
Click to read more…

| Tags: agriculture, local, locally grown, organics, sustainable agriculture
Post a Comment | in Eco-Consciousness, New Consumer, Purposeful Pleasure, Responsibility, Sustainability, Uncategorized, Values

A Holiday Thought from Peter H. Reynolds

November 22nd, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Occupy the Dinner Table: Gather friends & family–turn off your devices & reconnect to the best network around.

| Tags: family, holidays, Occupy the Dinner Table
Post a Comment | 1 Comment | in Community, Purposeful Pleasure, Uncategorized, Values

In the Spotlight: Jon Bon Jovi’s Soul Kitchen

November 17th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Celebrities and charities have long been linked–but until fairly recently it was rare for a celebrity’s involvement to extend beyond writing checks and/or flashing those pearly whites for the camera at gala events. The new breed of celebrity activist is much more hands-on–witness Brad Pitt and his efforts with the Make It Right Foundation, dedicated to rebuilding New Orleans’ Lower 9th Ward, or Ed Norton and his work with Crowdrise.
Click to read more…

| Tags: community restaurant, food, Jon Bon Jovi, Soul Kitchen
Post a Comment | 1 Comment | in Rightsizing, Uncategorized, Values

American Audit Finds a Nation Preoccupied and in Need of Real Value

November 7th, 2011 | by Matt Ryan,

If you look into the mind and mood of 500 Americans, what kind of picture do you get?

A picture that is not pretty.

Actually, Americans would need a séance to make their spirits rise again, according to a study recently conducted by Euro RSCG New York. Worried Americans are concerned about everything from not having enough money when they grow old to the fact that there has been a great loss of civility and politeness in public life. In short, clearly we have lost our way, and anxiety is at an all-time high.
Click to read more…

| Tags: American Audit, brand leadership, Euro RSCG, Matt Ryan
Post a Comment | 2 Comments | in Branding, Corporate Social Responsibility, Corporate/Brand Leadership, Marketing, Uncategorized, Values

Can Good Be Sexy?

October 20th, 2011 | by Naomi Troni,

Euro RSCG’s Global CMO Pushes for Profit Through Responsibility

There are plenty of respected voices that dismiss corporate social responsibility as a fuzzy distraction from the real business of business: making profits and delivering shareholder value. As the economist Milton Friedman put it: “The social responsibility of business is to increase its profits.”
Click to read more…

| Tags: brand values, CBI, corporate social responsibility, CSR, Dulux, Euro RSCG, Let's Colour, Naomi Troni, The Creative Business Idea Book
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Uncategorized, Values

California Creates New Class of Corporation for Companies Looking to “Do Good”

October 18th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

As more companies begin to focus on people and planet, in addition to profit, California Governor Jerry Brown has just signed into law a bill that creates two new classes of corporations that are legally required to pursue a positive impact on society and the environment: Benefit Corporations and Flexible Purpose Corporations.
Click to read more…

| Tags: Benefit Corporations, Bill 361, Flexible Purpose Corporations, New Consumer, triple bottom line
Post a Comment | in Corporate Social Responsibility, New Consumer, Responsibility, Sustainability, Uncategorized, Values

Archive for the ‘Values’ Category

LOCAL: A Documentary

A Holiday Thought from Peter H. Reynolds

In the Spotlight: Jon Bon Jovi’s Soul Kitchen

Prosumer Report

Recent Posts

Categories

Archives

Sites Speaking to the Four Paradigms

More From Euro RSCG Worldwide