Pete Cashmore of Mashable interviews David Jones, global CEO of Havas and Euro RSCG Worldwide and co-founder of One Young World, at the World Economic Forum in Davos, Switzerland. Among the topics: David’s new book, Who Cares Wins, and the power of social media to effect change.
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Archive for the ‘Values’ Category
Documented@Davos: David Jones on New Tools for Change
Why Don Draper Is Toast
One of the biggest global TV hits of the past few years has been Mad Men—a program about the birth of consumerism in the traditional advertising world, which aired primarily on “traditional” media. Not only does the success of this show help to make the point that so-called traditional media is not yet dead, but it is also a great demonstration of the shift from a world of image to a world of reality.
The marketer’s job used to be about creating the best possible image for any product. No matter how divorced from the truth that image might have been.
Consider the signature “It’s toasted.” It sounds like the slogan for a delicious and nutritious food product. But the following exchange from the above-mentioned TV show reveals it is anything but:
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LOCAL: A Documentary
With the rise of farmer’s markets and more and more chefs sourcing their ingredients from local farms, consumers are now able to meet and talk to the people who are growing their food.
LOCAL discusses the rise of the local food movement, the challenges of sourcing locally, and how it’s become a growing part of the Austin, Texas food scene.
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A Holiday Thought from Peter H. Reynolds
Occupy the Dinner Table: Gather friends & family–turn off your devices & reconnect to the best network around.
In the Spotlight: Jon Bon Jovi’s Soul Kitchen
Celebrities and charities have long been linked–but until fairly recently it was rare for a celebrity’s involvement to extend beyond writing checks and/or flashing those pearly whites for the camera at gala events. The new breed of celebrity activist is much more hands-on–witness Brad Pitt and his efforts with the Make It Right Foundation, dedicated to rebuilding New Orleans’ Lower 9th Ward, or Ed Norton and his work with Crowdrise.
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American Audit Finds a Nation Preoccupied and in Need of Real Value
If you look into the mind and mood of 500 Americans, what kind of picture do you get?
A picture that is not pretty.
Actually, Americans would need a séance to make their spirits rise again, according to a study recently conducted by Euro RSCG New York. Worried Americans are concerned about everything from not having enough money when they grow old to the fact that there has been a great loss of civility and politeness in public life. In short, clearly we have lost our way, and anxiety is at an all-time high.
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Can Good Be Sexy?
Euro RSCG’s Global CMO Pushes for Profit Through Responsibility
There are plenty of respected voices that dismiss corporate social responsibility as a fuzzy distraction from the real business of business: making profits and delivering shareholder value. As the economist Milton Friedman put it: “The social responsibility of business is to increase its profits.”
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California Creates New Class of Corporation for Companies Looking to “Do Good”
As more companies begin to focus on people and planet, in addition to profit, California Governor Jerry Brown has just signed into law a bill that creates two new classes of corporations that are legally required to pursue a positive impact on society and the environment: Benefit Corporations and Flexible Purpose Corporations.
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Make the Dangerous Choice to Dissent
Work harder, feel emptier, buy more, grow poorer…work harder. Sound familiar? That’s the conventional wisdom of the omnipresent church of more, bigger, faster, cheaper, nastier, now. The problem is that the conventional wisdom isn’t just wrong. If we want real human prosperity, the ability to live a live that not merely glitters, but that matters — well, then it was never right.
That’s the nightmare whirling noiselessly within the dilapidated American dream. And while the dream’s being furiously exported around the globe — and while the world might be seduced, despite lingering suspicion, by it — you and I know, by now, better: the paradigm that was supposed to lead us to the promised land has instead led us to this land of broken promises.
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Thrift Store 2.0: Just Give It All Away
A great post by Beth Buczynski on Shareable.net:
Most of us are familiar with how a store works: goods are offered at a pre-determined price. When a need arises, you cough up the money and take the item home. When it breaks or becomes obsolete you either toss it in the trash or donate it to your local thrift store.
Thrift stores resell these goods for a much lower price, but they still operate within the constructs of a financial system that alienates those who “have not.”
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