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Archive for the ‘Value’ Category

Millennials and the Future of Money

November 28th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

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What are young adults thinking about money and value? How can we create new systems of wealth generation and abundance? What does the future hold for banks and other financial institutions in the wake of massive peer to peer exchange?

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In the Spotlight: London’s Unpackaged

November 18th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

Unpackaged is a London grocery store opened in 2007 by Catherine Conway. As the name suggests, customers bring their own containers (ranging from reusable bags to scrubbed takeout boxes and bottles) and fill them with goods from the store.
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Here’s to You, Bud and Johnnie B.

November 13th, 2010 | by Ann O'Reilly, , Content Director, Euro RSCG Worldwide Knowledge Exchange

Fifty-five percent of Prosumer respondents to Euro RSCG’s Future of the Corporate Brand study said they prefer to do business with companies and brands that have a distinct personality. More than nine in ten agreed that, to be successful, corporations of the future will need to show a more “human” face (meaning they must care about people and take a more active role in community and social causes).

Count me among them.
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5 Ways You’re Changing the World with Your Money

November 3rd, 2010 | by Tara Gentile, , Editor, Scoutie Girl

Have you felt the end of the recession yet?

It’s officially been over for quite a bit but, you and I both know, the global economic crisis is far from over.

The economy is in a period of great reset. The old ways will fall away and new ways of commerce will prevail. This isn’t a far-flung prophecy; it’s an observation of changes taking place already.
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10 Trends in Mindful Consumption

October 29th, 2010 | by Marian Salzman, , President, Euro RSCG Worldwide PR, North America, and Ann O'Reilly, Content Director, Euro RSCG Worldwide Knowledge Exchange

The era of mindless consumption is over. Consumers now want a simple, sustainable, and self-sufficient life.

Conspicuous consumption. Shop till you drop. All-you-can-eat buffets and supersized meals. The post–World War II era has been marked by a voracious hunger for more. In affluent countries, people bought too much, ate too much, used up too much, and owed too much. Yet, for many, it still wasn’t enough. There was something missing—lots of things, really. Among them, a sense of control and self-sufficiency, personal responsibility, and feelings of community and authenticity. Replacing the constant accumulation of “stuff” with these more substantive intangibles lies at the heart of the current shift toward mindfulness—a movement in which heedless excess is exchanged for a more conscious and considered approach to living.
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| Tags: abundance, accountability, ActBolder.com, Admap, Ann O'Reilly, APA, artisanry, Botox, BP, buy local, buycotts, Carrotmob, cause marketing, community, conscious consumption, consumption, counscious nourishment, CSR, customer engagement, Eco Options, Euro RSCG, excess, finance, financial crisis, financial literacy, food, frugality, gardening, green, Home Depot, Hyperconsumption, Marian Salzman, mindful consumption, Mint.com, money, MoneyStrands, New Consumer, organic, packaging, provenance, recycling, relationship marketing, reputation, Retail, saving, simplicity movement, simplification, slow food, slow travel, sourcing, Sustainability, thrift, transparency, values, voluntourism, Walmart, WARC, waste
Post a Comment | 8 Comments | in Community, Consumerism, Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Growing Up, Marketing, New Consumer, Purposeful Pleasure, Recession, Responsibility, Rightsizing, Shopping, Sustainability, Uncategorized, Value, Values

To Err—Make That Green—Is to Be Human

October 28th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

By Brad Stewart

From BP green-washing to Sun Chips bending under the weight of consumer pressure, the headlines have not been good for green marketing. At first glance, the future is looking less mint green and more a pale chartreuse these days, but success stories from other areas of the sector offer clues to a more skin-tone hue.
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Why More Is Sometimes Less

October 26th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

“We drink our fill and still we thirst for more.”

There’s no doubt that by many measures life over recent decades has become more comfortable, safer, and more secure for hundreds of millions of people in consumer market economies. Life expectancy has increased steadily in most of the developed world (except Russia) as health care has improved. Women go further in education and work than ever before. Far fewer jobs are back-breaking and/or hazardous. People have access to foods, technologies, entertainment, and experiences that previous generations could only dream of. Even the most modest middle classes have access to material well-being.
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Eco-Geo-Sustaino-Tourism

October 25th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

Adapted from KNOW: The Future of Travel, available to employees and clients across the Euro RSCG Worldwide network.

Bundled within the sustainable-tourism rubrics that have grown so common of late are a variety of philosophies and practices related to greener and generally more mindful travel. The term ecotourism has been around for at least two decades, generally referring to travel that combines nature-focused sightseeing with sustainably managed accommodations. More recently, the term has been expanded to incorporate a focus on indigenous populations and the needs of local communities.
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| Tags: accountability, certification, conscious consumption, consumer consciousness, culture, customer engagment, ecotourism, Euro RSCG, geo-tourism, green, Green Building Council, Green Globe, GreenMoney Journal, GSTC, hospitality, hotels, International Ecotourism Society, LEED, LOHAS, luxury, Mikhail Gorbachev, mindful consumption, New Consumer, organic, Partnership for Global Sustainable Tourism Criteria, public relations, social responsibility, STEP, STI, Sustainability, Sustainable Travel International, tourism, transparency, Travel, United Nations, values
Post a Comment | in Branding, Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Marketing, New Consumer, Purposeful Pleasure, Responsibility, Rightsizing, Sustainability, Travel, Uncategorized, Value, Values

Dollhouse Recovery

October 3rd, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

In hyperconsumerist cultures, people are worn out by excess, by the overabundance of “stuff” and lack of true substance. Looking at the U.S. sample in Euro RSCG’s New Consumer study, 78 percent said they are making an effort to improve the way they live, and the same percentage believe most people would be better off if they lived more simply.

For the Hightower family of Northern California, like many others, the recession brought with it job loss and forced sacrifice. Yet, this family, also like many others, has discovered the pleasures to be gained by living more simply, making do with the bare essentials while enjoying the satisfactions of self-sufficiency and time with family.

In her ongoing blog, Corbyn Hightower shares the ups and downs of weathering the recession. This post is shared with her permission.
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Designing Happiness

September 25th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

Of the 5,700 adults Euro RSCG surveyed in seven countries for our New Consumer study, exactly half said they are actively trying to figure out what makes them happy. One of the ways in which people are seeking happiness is by uniting in common cause, investing time in something more substantive and significant than can fit neatly within a shopping bag. They are looking to replace materialism with meaning, spending with substance.

This post originally appeared on The Dragonfly Effect and is reprinted with the permission of Jennifer Aaker and Andy Smith, authors of the new book by the same name.

How do you design for happiness?

A first step in tackling this question is to understand what happiness means. But herein lies the problem. Our understanding of what happiness is (and how to get it) is often misaligned with what really drives happiness. Indeed, research by Dan Gilbert and his colleagues show that we tend to go looking for happiness in a lot of the wrong places. If you disagree, you can check out the lead story on Entertainment Tonight on any given day. What people think will make them happy is not in fact what actually makes them happy.
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Archive for the ‘Value’ Category

Millennials and the Future of Money

Here’s to You, Bud and Johnnie B.

Why More Is Sometimes Less

Dollhouse Recovery

Prosumer Report

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