Archive for the ‘Value’ Category

« Older Entries

9/17/11: Are You Taking the $5 Challenge?

September 16th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Tomorrow, friends and neighbors all over the U.S. will be gathering together to take the $5 Challenge–an effort to get people to share what they do in their kitchens and with their families to cook fresh, healthy food on a budget. The aim is to find out what works, what doesn’t, and what needs to change in order to make good food affordable and available for everyone.

One of the most important ingredients at these tables is the conversation that takes place. To get the conversation started, members of the Slow Food staff answered the question, “Why are you taking the $5 challenge?” Click below to watch the video.
Click to read more…

Share

| Tags: , ,
Post a Comment | in Collaboration, Community, New Consumer, Rightsizing, Uncategorized, Value

New Consumer Factoid

July 28th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Americans  shaved $3.7 billion off shopping bills in 2010 by redeeming 3.3 billion coupons, according to NCH Marketing Services.

Image credit: Creative Commons/KaCey97007@flickr.com

Share

| Tags: , ,
Post a Comment | in New Consumer, Shopping, Uncategorized, Value

Smarter Shopping at Supermarkets

July 26th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

We know from our global studies that consumers are getting smarter, using new technologies and communications channels to find the best deals and team up with others to gain the advantage at retail. Looking at the U.S. sample in our New Consumer study, 74 percent of mainstream consumers and 87 percent of leading-edge Prosumers said they are smarter shoppers now compared with a few years ago. Sixty percent of the mainstream and 82 percent of Prosumers also admitted to being more demanding shoppers these days.
Click to read more…

Share

| Tags: , , , , , ,
Post a Comment | in New Consumer, Prosumers, Shopping, Uncategorized, Value

Extreme Couponing II

July 11th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

In April, we posted about the trend of “extreme couponing.” Today, Advertising Age looks at the issue and shares research findings showing that coupon use has actually fallen over the past decade. What’s on the rise is the extreme variety–a phenomenon that runs counter to the notion of coupons as loyalty builders.
Click to read more…

Share

| Tags: , ,
Post a Comment | 3 Comments | in Consumerism, Marketing, New Consumer, Prosumers, Shopping, Uncategorized, Value

Even Virtually, It’s All “Location, Location, Location”

June 13th, 2011 | by Colleen DeCourcy,

It’s no secret (do secrets still exist?) that 2011 has been all about location, location, location in social media. Companies like Foursquare, Gowalla, Facebook Places, Google Latitude, Loopt, Yelp, and others are racing to leverage the geo-location capabilities of our mobile phones and bring relevant information—and advertising—about the places and people around us.
Click to read more…

Share

| Tags: , , , , , , , , , , , ,
Post a Comment | in Consumerism, Marketing, New Consumer, Social Media, Uncategorized, Value

Planting a Seed to Grow a Movement

April 11th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Are you ready for April 12?

Get out your spade and seeds, it’s Home Farming Day!

Since 2010, Kraft’s Triscuit brand has been on a mission to get Americans to discover “the simple joy of growing and sharing their own herbs and vegetables.” It’s healthier for people and the planet–and it’s a great way to save money in tough economic times.
Click to read more…

Share

| Tags: , , , , , , , , , , ,
Post a Comment | 1 Comment | in Branding, Community, Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Marketing, New Consumer, Purposeful Pleasure, Recession, Rightsizing, Social Media, Sustainability, Uncategorized, Value, Values

Extreme Couponing

April 7th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Have you seen “Extreme Couponing”? OK, we haven’t either. It’s a new show on TLC (U.S.) that showcases those obsessive penny-pinchers who make creative use of coupons and promotions to reduce their grocery bills by as much as 90 percent. The show has elicited some strong reactions–pro and con. We thought we’d share with you one comment from a visitor to the Entertainment Weekly website. The response perfectly encapsulates the mindset of the New Consumer and how passionately some are fighting back against our culture of hyperconsumption.
Click to read more…

Share

| Tags: , , , , , , , , , ,
Post a Comment | 2 Comments | in Consumerism, New Consumer, Shopping, Value

The Repair-Ware Revolution

March 31st, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Respondents to Euro RSCG’s New Consumer survey are tired of living in a culture of “throwawayism.” Just more than half (54 percent–ranging from a low of 48 percent in the U.S. and Japan to a high of 75 percent in China) are making an effort to buy fewer disposable goods, and around three-quarters (72 percent) said reducing the amount of waste they create makes them “feel good.”

Assisting in the cause is a young British designer named Samuel Davies, who hopes to spark what he calls a “repair-ware” craze that will inspire other designers to build products consumers can actually fix themselves.

Click here to read more about the repair-ware revolution on AlterNet.

Image credit: Creative Commons/postbear@flickr.com

Share

| Tags: , , , , , , ,
Post a Comment | in Consumerism, Design, Eco-Consciousness, Growing Up, New Consumer, Uncategorized, Value

Simply Smart

February 23rd, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Euro RSCG’s New Consumer study uncovered a movement toward “intelligent simplification”:

• 70 percent of the global respondent base respect/admire people who live simply (minimal purchases, debt free, etc.), while only 19% respect/admire people who live a high-luxury lifestyle.

• 67 percent believe most people would be better off if they lived more simply.
Click to read more…

Share

| Tags: , , , ,
Post a Comment | 1 Comment | in Branding, Design, New Consumer, Prosumers, Purposeful Pleasure, Rightsizing, Uncategorized, Value

Changing Models of Ownership

February 11th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

On Shareable today, Claro Partners’ Rich Radka writes:

    In societies saturated by hyper-consumption, the joy of acquiring, of holding the new object in your hands and knowing with satisfaction that it’s yours, is familiar. Equally recognizable, though, is that creeping anxiety when the sheen starts to fade and your mind gets distracted with a new, better, life-improving version, and at this intersection, ownership becomes a pain, a burden. The product’s value becomes outweighed by
    Click to read more…

Share

| Tags: , , , , , , , , ,
Post a Comment | 1 Comment | in Collaboration, Community, Consumerism, Growing Up, New Consumer, Rightsizing, Sustainability, Uncategorized, Value, Values

« Older Entries