Reboot is using Facebook to unite technology addicts in a pledge to stop texting, tweeting and “checking in” for the third annual National Day of Unplugging (NDU).
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Earlier this month, Bloomberg’s Julie Hyman interviewed David Jones, global CEO of Havas and Euro RSCG Worldwide and author of Who Cares Wins, on the role social media is playing in corporate social responsibility. Watch the interview here.
In a recent interview with Jennifer Rooney at Forbes, David Jones, global CEO of Havas and Euro RSCG and author of Who Cares Wins, shares candid advice about how brands need to behave in a time of radical transparency and consumer empowerment. Watch the interview here.
Earlier this week, the Guardian, in association with Ben and Jerry’s, brought together leaders from multinational businesses, NGOs, media, and finance to discuss the challenges and opportunities facing values-led businesses in the current climate.
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DoSomething.org has announced its annual Green Your School Challenge, which invites students to come up with ways to make their schools more eco-friendly. The challenge kicked off this week with this video announcement from comedienne Olivia Munn:
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Pete Cashmore of Mashable interviews David Jones, global CEO of Havas and Euro RSCG Worldwide and co-founder of One Young World, at the World Economic Forum in Davos, Switzerland. Among the topics: David’s new book, Who Cares Wins, and the power of social media to effect change.
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Interesting post in The Guardian this week about steps businesses can–and should–be taking to promote sustainable behaviors:
Research shows that changing people’s habits through sheer force of persuasion is hard, especially if their surroundings stay the same.
Marketing campaigns can try to encourage people to live more sustainably, but “it’s entirely in the hands of the consumer whether they do or not,” says Lucy Shea, CEO of sustainable communications agency Futerra. “It rests entirely on the efficacy of that campaign, and often behavior change doesn’t result.”
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Who said sustainability can’t be fun?
Find out more about the equestrian-inspired Fayton concept car at Yanko Design.
| Tags: electric vehicles, Fayton 
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One of the biggest global TV hits of the past few years has been Mad Men—a program about the birth of consumerism in the traditional advertising world, which aired primarily on “traditional” media. Not only does the success of this show help to make the point that so-called traditional media is not yet dead, but it is also a great demonstration of the shift from a world of image to a world of reality.
The marketer’s job used to be about creating the best possible image for any product. No matter how divorced from the truth that image might have been.
Consider the signature “It’s toasted.” It sounds like the slogan for a delicious and nutritious food product. But the following exchange from the above-mentioned TV show reveals it is anything but:
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How much dead, obsolete, or simply unwanted electronic discards are lurking in basements, garages, and on shelves? In the Unites States alone, the Environmental Protection Agency reports, consumers in 2010 owned 2.4 million tons of electronic stuff they no longer wanted.
Find out where more of the detritus of the Digital Age is landing these days, in Adweek.
Image credit: Creative Commons/ÇP@flickr.com (Curtis Palmer)
