Earlier this week, the Guardian, in association with Ben and Jerry’s, brought together leaders from multinational businesses, NGOs, media, and finance to discuss the challenges and opportunities facing values-led businesses in the current climate.
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DoSomething.org has announced its annual Green Your School Challenge, which invites students to come up with ways to make their schools more eco-friendly. The challenge kicked off this week with this video announcement from comedienne Olivia Munn:
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Interesting post in The Guardian this week about steps businesses can–and should–be taking to promote sustainable behaviors:
Research shows that changing people’s habits through sheer force of persuasion is hard, especially if their surroundings stay the same.
Marketing campaigns can try to encourage people to live more sustainably, but “it’s entirely in the hands of the consumer whether they do or not,” says Lucy Shea, CEO of sustainable communications agency Futerra. “It rests entirely on the efficacy of that campaign, and often behavior change doesn’t result.”
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Who said sustainability can’t be fun?
Find out more about the equestrian-inspired Fayton concept car at Yanko Design.
| Tags: electric vehicles, Fayton 
Post a Comment | in Design, New Consumer, Sustainability, Uncategorized
How much dead, obsolete, or simply unwanted electronic discards are lurking in basements, garages, and on shelves? In the Unites States alone, the Environmental Protection Agency reports, consumers in 2010 owned 2.4 million tons of electronic stuff they no longer wanted.
Find out where more of the detritus of the Digital Age is landing these days, in Adweek.
Image credit: Creative Commons/ÇP@flickr.com (Curtis Palmer)
Someone seems to have hit the “mute” button on the media’s coverage of climate change. The level of coverage declined roughly 20 percent in 2011 from 2010′s levels and nearly 42 percent from 2009′s peak, according to analysis of DailyClimate.org’s archive of global media.
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| Tags: climate change, media Post a Comment | in Eco-Consciousness, Sustainability, Uncategorized
Unless you’ve been sleeping in a Styrofoam bed, you’ve no doubt noticed ecomania taking a global hold on everything from how we travel to how we dress, to how we wash our faces. With so much concern for our environment, as well as a desire to not be wasteful in these uncertain economic times, look for more brands to jump on the green bandwagon as consumers continue to challenge companies to not only provide goods and services, but also to do good while doing it.
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| Tags: Coca-Cola, Gillette, green, Hilton, mindful consumption, New Consumer, Nike, packaging, Pepsi, Sustainability, waste Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Marketing, New Consumer, Responsibility, Rightsizing, Sustainability, Travel, Uncategorized
With the rise of farmer’s markets and more and more chefs sourcing their ingredients from local farms, consumers are now able to meet and talk to the people who are growing their food.
LOCAL discusses the rise of the local food movement, the challenges of sourcing locally, and how it’s become a growing part of the Austin, Texas food scene.
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The World Wildlife Fund has put together a series of videos to get people thinking about personal and global consumption–and how to make it more sustainable. Here’s one about your morning latte. Did you know it took 200 liters of water to create it? Nope, we didn’t either…
You’ll find additional videos in the series here.
Guardian Sustainable Business is hosting a live broadcast of Unilever’s debate on how consumers can be inspired to turn positive intentions into actions. The event will see an international panel of experts–Unilever CEO Paul Polman; David Jones, global CEO of Havas and Euro RSCG Worldwide; Tensie Whelan, president of the Rain Forest Alliance; and Malini Mehra, founder and CEO of Indian nonprofit Centre for Social Markets–come together to discuss how companies, brands, and people can help motivate the mainstream.
The event will be live-streamed on Tuesday, November 22, at 9 a.m. (EST) or 2 p.m. (GMT). Click here to register your interest or submit a question to the panel.
