Archive for the ‘Sustainability’ Category

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Selling Sustainability

January 27th, 2012 | by Euro RSCG Worldwide Knowledge Exchange,

Interesting post in The Guardian this week about steps businesses can–and should–be taking to promote sustainable behaviors:

Research shows that changing people’s habits through sheer force of persuasion is hard, especially if their surroundings stay the same.

Marketing campaigns can try to encourage people to live more sustainably, but “it’s entirely in the hands of the consumer whether they do or not,” says Lucy Shea, CEO of sustainable communications agency Futerra. “It rests entirely on the efficacy of that campaign, and often behavior change doesn’t result.”
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Post a Comment | in Corporate/Brand Leadership, New Consumer, Sustainability, Uncategorized

In the Spotlight: The Fayton EV

January 25th, 2012 | by Euro RSCG Worldwide Knowledge Exchange,

Who said sustainability can’t be fun?

Find out more about the equestrian-inspired Fayton concept car at Yanko Design.

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Post a Comment | in Design, New Consumer, Sustainability, Uncategorized

Sign of the Times: Electronic Junk

January 17th, 2012 | by Euro RSCG Worldwide Knowledge Exchange,

How much dead, obsolete, or simply unwanted electronic discards are lurking in basements, garages, and on shelves? In the Unites States alone, the  Environmental Protection Agency reports, consumers in 2010 owned 2.4 million tons of electronic stuff they no longer wanted.

Find out where more of the detritus of the Digital Age is landing these days, in Adweek.

Image credit: Creative Commons/ÇP@flickr.com (Curtis Palmer)

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Post a Comment | in Consumerism, Corporate Social Responsibility, New Consumer, Sustainability, Uncategorized

Will Ignoring Climate Change Make It Go Away?

January 3rd, 2012 | by Euro RSCG Worldwide Knowledge Exchange,

Someone seems to have hit the “mute” button on the media’s coverage of climate change. The level of coverage declined roughly 20 percent in 2011 from 2010′s levels and nearly 42 percent from 2009′s peak, according to analysis of DailyClimate.org’s archive of global media.
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Post a Comment | in Eco-Consciousness, Sustainability, Uncategorized

Trend for 2012: Branded Ecomania

January 3rd, 2012 | by Euro RSCG Worldwide Knowledge Exchange,

Unless you’ve been sleeping in a Styrofoam bed, you’ve no doubt noticed ecomania taking a global hold on everything from how we travel to how we dress, to how we wash our faces. With so much concern for our environment, as well as a desire to not be wasteful in these uncertain economic times, look for more brands to jump on the green bandwagon as consumers continue to challenge companies to not only provide goods and services, but also to do good while doing it.
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Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Marketing, New Consumer, Responsibility, Rightsizing, Sustainability, Travel, Uncategorized

LOCAL: A Documentary

December 6th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

With the rise of farmer’s markets and more and more chefs sourcing their ingredients from local farms, consumers are now able to meet and talk to the people who are growing their food.

LOCAL discusses the rise of the local food movement, the challenges of sourcing locally, and how it’s become a growing part of the Austin, Texas food scene.
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Post a Comment | in Eco-Consciousness, New Consumer, Purposeful Pleasure, Responsibility, Sustainability, Uncategorized, Values

WWF: Change the Way You Think

November 21st, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

The World Wildlife Fund has put together a series of videos to get people thinking about personal and global consumption–and how to make it more sustainable. Here’s one about your morning latte. Did you know it took 200 liters of water to create it? Nope, we didn’t either…

You’ll find additional videos in the series here.

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Post a Comment | 2 Comments | in Eco-Consciousness, New Consumer, Rightsizing, Sustainability, Uncategorized

Join the Sustainable Living Debate

November 18th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Guardian Sustainable Business is hosting a live broadcast of Unilever’s debate on how consumers can be inspired to turn positive intentions into actions. The event will see an international panel of experts–Unilever CEO Paul Polman; David Jones, global CEO of Havas and Euro RSCG Worldwide; Tensie Whelan, president of the Rain Forest Alliance; and Malini Mehra, founder and CEO of Indian nonprofit Centre for Social Markets–come together to discuss how companies, brands, and people can help motivate the mainstream.

The event will be live-streamed on Tuesday, November 22, at 9 a.m. (EST) or 2 p.m. (GMT). Click here to register your interest or submit a question to the panel.

 

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Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Responsibility, Sustainability, Uncategorized

New Consumer Sighting: 999bottle

November 18th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Ever wonder how much good you’re doing–and money you’re saving–with that reusable water bottle? Aftefact’s Fernd Van Engelen did, and he’s come up with the 999bottle–a concept bottle that lets the user keep track of how many times it’s refilled. An app interprets the number and presents it in a visual way (e.g., at 147 bottles, you’ve saved $326 and seven gallons of oil by replacing a stack of plastic bottles that would run 15 stories high). Social media is also integrated into the concept, with groups of friends able to visualize their collective contribution.

Read more about it on Artefact.

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Post a Comment | in Design, Rightsizing, Sustainability, Uncategorized

New Consumer Sighting: Conscious Rides

November 14th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Euro RSCG Worldwide’s just released The Big Little Book of Nexts cites a number of companies taking a more responsible approach to transportation. Take a look:

Mobius One is a no-frills SUV designed for safe, affordable travel in Africa. It’s an attempt to mobilize a population that struggles daily to access distant supplies and services, including clean drinking water, healthcare facilities, and jobs.
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Post a Comment | in Design, Eco-Consciousness, Rightsizing, Sustainability, Uncategorized

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