Pete Cashmore of Mashable interviews David Jones, global CEO of Havas and Euro RSCG Worldwide and co-founder of One Young World, at the World Economic Forum in Davos, Switzerland. Among the topics: David’s new book, Who Cares Wins, and the power of social media to effect change.
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Archive for the ‘Responsibility’ Category
Documented@Davos: David Jones on New Tools for Change
Trend for 2012: Branded Ecomania
Unless you’ve been sleeping in a Styrofoam bed, you’ve no doubt noticed ecomania taking a global hold on everything from how we travel to how we dress, to how we wash our faces. With so much concern for our environment, as well as a desire to not be wasteful in these uncertain economic times, look for more brands to jump on the green bandwagon as consumers continue to challenge companies to not only provide goods and services, but also to do good while doing it.
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| Tags: Coca-Cola, Gillette, green, Hilton, mindful consumption, New Consumer, Nike, packaging, Pepsi, Sustainability, waste 
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LOCAL: A Documentary
With the rise of farmer’s markets and more and more chefs sourcing their ingredients from local farms, consumers are now able to meet and talk to the people who are growing their food.
LOCAL discusses the rise of the local food movement, the challenges of sourcing locally, and how it’s become a growing part of the Austin, Texas food scene.
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Join the Sustainable Living Debate
Guardian Sustainable Business is hosting a live broadcast of Unilever’s debate on how consumers can be inspired to turn positive intentions into actions. The event will see an international panel of experts–Unilever CEO Paul Polman; David Jones, global CEO of Havas and Euro RSCG Worldwide; Tensie Whelan, president of the Rain Forest Alliance; and Malini Mehra, founder and CEO of Indian nonprofit Centre for Social Markets–come together to discuss how companies, brands, and people can help motivate the mainstream.
The event will be live-streamed on Tuesday, November 22, at 9 a.m. (EST) or 2 p.m. (GMT). Click here to register your interest or submit a question to the panel.
California Creates New Class of Corporation for Companies Looking to “Do Good”
As more companies begin to focus on people and planet, in addition to profit, California Governor Jerry Brown has just signed into law a bill that creates two new classes of corporations that are legally required to pursue a positive impact on society and the environment: Benefit Corporations and Flexible Purpose Corporations.
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Quote of the Day: Agathe Bousquet
“The era of blind consumption is over. Brands need to position themselves as agents for good that work toward positive change. Whether it be how a company treats its employees, its contribution to society, or its commitments and vision for the future, businesses will need to represent something meaningful to justify customer loyalty and premium prices.” — Agathe Bousquet, Managing Director, Euro RSCG C&O
Source: The Creative Business Idea Book: Ten Years of Breakthrough Thinking. For more information, visit CreativeBusinessIdea.com. Click here to order the book on Amazon.
Sighting: The Cardboard Bottle from Ecologic Brands
Did you know plastic accounts for 12 percent of total waste in the United States? That’s around 30 tons of waste a year. Until now, there were no good packaging alternatives for certain products, but that’s beginning to change. After four years of work, Ecologic Brands has come up with a bottle made entirely of recycled cardboard. And, though it’s lined with a plastic pouch, it uses 70 percent less plastic than a traditional plastic jug and is fully recyclable. You may see it on shelves soon, holding Seventh Generation laundry detergent.You can learn more about this packaging innovation at FastCoDesign.
More Proof That Doing Good=Doing Well
Most people have long accepted that corporate social responsibility is good for a business’s reputation, but there has been ongoing debate over whether it truly adds to the company’s bottom line. New research backs up the claim that it does.
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The Green Thing
Received this via email today. The author is unclear, though some sites attribute it to Tom Dooley. In any case, it makes some excellent points:
In the line at the store, the cashier told the older woman that she should bring her own grocery bag because plastic bags weren’t good for the environment.
The woman apologized to him and explained,
“We didn’t have the green thing back in my day.”
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New Consumer Sighting: The “Slow Home” Movement
Earlier today, Amy Beth Cupp Dragoo of ABCD Design published a post on her thoughts and experiences as an increasingly mindful consumer. In it she shares a wonderful definition of the “slow home” movement, which is tightly connected to the mindful consumption movement we’ve described in our book, studies, and on this site. In her words:
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