Earlier this month, Bloomberg’s Julie Hyman interviewed David Jones, global CEO of Havas and Euro RSCG Worldwide and author of Who Cares Wins, on the role social media is playing in corporate social responsibility. Watch the interview here.
In a recent interview with Jennifer Rooney at Forbes, David Jones, global CEO of Havas and Euro RSCG and author of Who Cares Wins, shares candid advice about how brands need to behave in a time of radical transparency and consumer empowerment. Watch the interview here.
David Jones, global CEO of power ad agency Havas, is among the youngest CEOs in advertising, and among the industry’s most innovative and best connected. He was a key adviser to David Cameron’s successful 2010 campaign for UK Prime Minister. He’s also the founder of One Young World, an annual summit that brings young people together from all over the world to try and address the world’s global challenges. All this might explain why he’s been bullish on social business and optimistic about the power of social media. I first met David Jones at the One Young World summit in Zurich where I saw these principles in action. I recently spoke with him about Who Cares Wins and his overall argument that holds that in the 21st century, businesses need to “do good” and “do well” in order to survive and thrive.
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Interesting post in The Guardian this week about steps businesses can–and should–be taking to promote sustainable behaviors:
Research shows that changing people’s habits through sheer force of persuasion is hard, especially if their surroundings stay the same.
Marketing campaigns can try to encourage people to live more sustainably, but “it’s entirely in the hands of the consumer whether they do or not,” says Lucy Shea, CEO of sustainable communications agency Futerra. “It rests entirely on the efficacy of that campaign, and often behavior change doesn’t result.”
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Who said sustainability can’t be fun?
Find out more about the equestrian-inspired Fayton concept car at Yanko Design.
| Tags: electric vehicles, Fayton 
Post a Comment | in Design, New Consumer, Sustainability, Uncategorized
One of the biggest global TV hits of the past few years has been Mad Men—a program about the birth of consumerism in the traditional advertising world, which aired primarily on “traditional” media. Not only does the success of this show help to make the point that so-called traditional media is not yet dead, but it is also a great demonstration of the shift from a world of image to a world of reality.
The marketer’s job used to be about creating the best possible image for any product. No matter how divorced from the truth that image might have been.
Consider the signature “It’s toasted.” It sounds like the slogan for a delicious and nutritious food product. But the following exchange from the above-mentioned TV show reveals it is anything but:
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How much dead, obsolete, or simply unwanted electronic discards are lurking in basements, garages, and on shelves? In the Unites States alone, the Environmental Protection Agency reports, consumers in 2010 owned 2.4 million tons of electronic stuff they no longer wanted.
Find out where more of the detritus of the Digital Age is landing these days, in Adweek.
Image credit: Creative Commons/ÇP@flickr.com (Curtis Palmer)
Unless you’ve been sleeping in a Styrofoam bed, you’ve no doubt noticed ecomania taking a global hold on everything from how we travel to how we dress, to how we wash our faces. With so much concern for our environment, as well as a desire to not be wasteful in these uncertain economic times, look for more brands to jump on the green bandwagon as consumers continue to challenge companies to not only provide goods and services, but also to do good while doing it.
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| Tags: Coca-Cola, Gillette, green, Hilton, mindful consumption, New Consumer, Nike, packaging, Pepsi, Sustainability, waste Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Marketing, New Consumer, Responsibility, Rightsizing, Sustainability, Travel, Uncategorized
Alabama is one of the least healthy states in the U.S. It’s ranked 46th out of 50 by the United Health Foundation and lags behind only Mississippi in terms of percentage of obese adults (32.3). Concerned by their state’s poor nutrition–and, in particular, by the lack of access to healthful, local foods–entrepreneurs Jen Barnett and Sam Brasseale have launched Freshfully, an online marketplace that gives Alabamians information about and access to better-for-you foods. The site offers an online grocery store, local food guides, and healthful recipes for preparing fresh foods. Check it out here.
| Tags: Alabama, Freshfully, local food Post a Comment | 1 Comment | in New Consumer, Uncategorized
With the rise of farmer’s markets and more and more chefs sourcing their ingredients from local farms, consumers are now able to meet and talk to the people who are growing their food.
LOCAL discusses the rise of the local food movement, the challenges of sourcing locally, and how it’s become a growing part of the Austin, Texas food scene.
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