Archive for the ‘New Consumer’ Category

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Selling Sustainability

January 27th, 2012 | by Euro RSCG Worldwide Knowledge Exchange,

Interesting post in The Guardian this week about steps businesses can–and should–be taking to promote sustainable behaviors:

Research shows that changing people’s habits through sheer force of persuasion is hard, especially if their surroundings stay the same.

Marketing campaigns can try to encourage people to live more sustainably, but “it’s entirely in the hands of the consumer whether they do or not,” says Lucy Shea, CEO of sustainable communications agency Futerra. “It rests entirely on the efficacy of that campaign, and often behavior change doesn’t result.”
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Post a Comment | in Corporate/Brand Leadership, New Consumer, Sustainability, Uncategorized

In the Spotlight: The Fayton EV

January 25th, 2012 | by Euro RSCG Worldwide Knowledge Exchange,

Who said sustainability can’t be fun?

Find out more about the equestrian-inspired Fayton concept car at Yanko Design.

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Post a Comment | in Design, New Consumer, Sustainability, Uncategorized

Why Don Draper Is Toast

January 18th, 2012 | by David Jones,

One of the biggest global TV hits of the past few years has been Mad Men—a program about the birth of consumerism in the traditional advertising world, which aired primarily on “traditional” media. Not only does the success of this show help to make the point that so-called traditional media is not yet dead, but it is also a great demonstration of the shift from a world of image to a world of reality.

The marketer’s job used to be about creating the best possible image for any product. No matter how divorced from the truth that image might have been.

Consider the signature “It’s toasted.” It sounds like the slogan for a delicious and nutritious food product. But the following exchange from the above-mentioned TV show reveals it is anything but:
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Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Marketing, New Consumer, Social Media, Uncategorized, Values

Sign of the Times: Electronic Junk

January 17th, 2012 | by Euro RSCG Worldwide Knowledge Exchange,

How much dead, obsolete, or simply unwanted electronic discards are lurking in basements, garages, and on shelves? In the Unites States alone, the  Environmental Protection Agency reports, consumers in 2010 owned 2.4 million tons of electronic stuff they no longer wanted.

Find out where more of the detritus of the Digital Age is landing these days, in Adweek.

Image credit: Creative Commons/ÇP@flickr.com (Curtis Palmer)

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Post a Comment | in Consumerism, Corporate Social Responsibility, New Consumer, Sustainability, Uncategorized

Trend for 2012: Branded Ecomania

January 3rd, 2012 | by Euro RSCG Worldwide Knowledge Exchange,

Unless you’ve been sleeping in a Styrofoam bed, you’ve no doubt noticed ecomania taking a global hold on everything from how we travel to how we dress, to how we wash our faces. With so much concern for our environment, as well as a desire to not be wasteful in these uncertain economic times, look for more brands to jump on the green bandwagon as consumers continue to challenge companies to not only provide goods and services, but also to do good while doing it.
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Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Marketing, New Consumer, Responsibility, Rightsizing, Sustainability, Travel, Uncategorized

In the Spotlight: Freshfully

December 19th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Alabama is one of the least healthy states in the U.S. It’s ranked 46th out of 50 by the United Health Foundation and lags behind only Mississippi in terms of percentage of obese adults (32.3). Concerned by their state’s poor nutrition–and, in particular, by the lack of access to healthful, local foods–entrepreneurs Jen Barnett and Sam Brasseale have launched Freshfully, an online marketplace that gives Alabamians information about and access to better-for-you foods. The site offers an online grocery store, local food guides, and healthful recipes for preparing fresh foods. Check it out here.

 

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Post a Comment | in New Consumer, Uncategorized

LOCAL: A Documentary

December 6th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

With the rise of farmer’s markets and more and more chefs sourcing their ingredients from local farms, consumers are now able to meet and talk to the people who are growing their food.

LOCAL discusses the rise of the local food movement, the challenges of sourcing locally, and how it’s become a growing part of the Austin, Texas food scene.
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Post a Comment | in Eco-Consciousness, New Consumer, Purposeful Pleasure, Responsibility, Sustainability, Uncategorized, Values

WWF: Change the Way You Think

November 21st, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

The World Wildlife Fund has put together a series of videos to get people thinking about personal and global consumption–and how to make it more sustainable. Here’s one about your morning latte. Did you know it took 200 liters of water to create it? Nope, we didn’t either…

You’ll find additional videos in the series here.

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Post a Comment | 2 Comments | in Eco-Consciousness, New Consumer, Rightsizing, Sustainability, Uncategorized

The Relationship Between How You Feel and What You Buy

November 19th, 2011 | by Naomi Troni,

Whatever consumers’ mood may have been over the past decades, brands and marketers have always had something just right for it. Down in the dumps? Forget your woes and boost your endorphins with a little retail therapy. Feeling unloved and unappreciated? Treat yourself to a little TLC with some of these good things you deserve. Bored? Just look at all the exciting things we have to set your pulse racing! In love? Find something wonderful to show that special person how much you care. On top of the world? Celebrate with a shopping spree!
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Post a Comment | in Corporate/Brand Leadership, Marketing, New Consumer, Purposeful Pleasure, Recession, Shopping, Uncategorized

The Rise of the Conscious Canine?

November 15th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

OK, this has nothing to do with pets and everything to do with their owners—although we’re certain your pet is more highly evolved than most. We noted with interest a few sightings in Euro RSCG’s The Big Little Book of Nexts pertaining to mindful consumption in the pet category. It seems Fido and Fifi are going green.
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Post a Comment | in New Consumer, Uncategorized

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