Corporate/Brand Leadership « The New Consumer

Archive for the ‘Corporate/Brand Leadership’ Category

The Relationship Between How You Feel and What You Buy

November 19th, 2011 | by Naomi Troni,

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Whatever consumers’ mood may have been over the past decades, brands and marketers have always had something just right for it. Down in the dumps? Forget your woes and boost your endorphins with a little retail therapy. Feeling unloved and unappreciated? Treat yourself to a little TLC with some of these good things you deserve. Bored? Just look at all the exciting things we have to set your pulse racing! In love? Find something wonderful to show that special person how much you care. On top of the world? Celebrate with a shopping spree!
Click to read more…

| Tags: Euro RSCG, retail therapy
Post a Comment | in Corporate/Brand Leadership, Marketing, New Consumer, Purposeful Pleasure, Recession, Shopping, Uncategorized

Join the Sustainable Living Debate

November 18th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Guardian Sustainable Business is hosting a live broadcast of Unilever’s debate on how consumers can be inspired to turn positive intentions into actions. The event will see an international panel of experts–Unilever CEO Paul Polman; David Jones, global CEO of Havas and Euro RSCG Worldwide; Tensie Whelan, president of the Rain Forest Alliance; and Malini Mehra, founder and CEO of Indian nonprofit Centre for Social Markets–come together to discuss how companies, brands, and people can help motivate the mainstream.

The event will be live-streamed on Tuesday, November 22, at 9 a.m. (EST) or 2 p.m. (GMT). Click here to register your interest or submit a question to the panel.

| Tags: David Jones, Euro RSCG, Guardian Sustainable Business, Havas, Sustainability, Unilver
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Responsibility, Sustainability, Uncategorized

American Audit Finds a Nation Preoccupied and in Need of Real Value

November 7th, 2011 | by Matt Ryan,

If you look into the mind and mood of 500 Americans, what kind of picture do you get?

A picture that is not pretty.

Actually, Americans would need a séance to make their spirits rise again, according to a study recently conducted by Euro RSCG New York. Worried Americans are concerned about everything from not having enough money when they grow old to the fact that there has been a great loss of civility and politeness in public life. In short, clearly we have lost our way, and anxiety is at an all-time high.
Click to read more…

| Tags: American Audit, brand leadership, Euro RSCG, Matt Ryan
Post a Comment | 2 Comments | in Branding, Corporate Social Responsibility, Corporate/Brand Leadership, Marketing, Uncategorized, Values

Can Good Be Sexy?

October 20th, 2011 | by Naomi Troni,

Euro RSCG’s Global CMO Pushes for Profit Through Responsibility

There are plenty of respected voices that dismiss corporate social responsibility as a fuzzy distraction from the real business of business: making profits and delivering shareholder value. As the economist Milton Friedman put it: “The social responsibility of business is to increase its profits.”
Click to read more…

| Tags: brand values, CBI, corporate social responsibility, CSR, Dulux, Euro RSCG, Let's Colour, Naomi Troni, The Creative Business Idea Book
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Uncategorized, Values

Newsweek Releases Annual Green Rankings

October 19th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

IBM took the top U.S. ranking and placed second globally in Newsweek‘s newest list of the greenest companies. Click here to read about the complete findings, plus analysis by category.

| Tags: green, IBM, New Consumer, Newsweek Green Rankings, Sustainability, transparency, values
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Sustainability, Uncategorized

Consumer Futures 2020: Toward a More Sustainable Future

October 10th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

In the latest confirmation that companies are getting serious about finding new ways of doing business, earlier today Unilever and Sainsbury’s released a joint report entitled Consumer Futures 2020, which lays out their predictions for sustainability-focused changes to take place within the consumer goods industry by 2020. In the foreword, top executives within the two companies wrote:
Click to read more…

| Tags: brand leadership, Consumer Futures 2010, consumer goods, corporate social responsibility, Sainsbury's, Sustainability, Unilever
Post a Comment | 1 Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Marketing, New Consumer, Sustainability, Uncategorized

New Consumer Sighting: Trash Tycoon

September 7th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Social games maker Guerillapps has teamed up with CarbonFund.org, TreeHugger, and Terracycle to launch Trash Tycoon, a game designed to encourage “upcycling”—the process of converting trash into usable products.
Click to read more…

| Tags: CarbonFund.org, Guerillapps, nudge theory, Terracycle, TrashTycoon, Treehugger, upcycling
Post a Comment | in Corporate/Brand Leadership, Eco-Consciousness, New Consumer, Sustainability, Uncategorized

Quote of the Day: Agathe Bousquet

August 26th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

“The era of blind consumption is over. Brands need to position themselves as agents for good that work toward positive change. Whether it be how a company treats its employees, its contribution to society, or its commitments and vision for the future, businesses will need to represent something meaningful to justify customer loyalty and premium prices.” — Agathe Bousquet, Managing Director, Euro RSCG C&O

Source: The Creative Business Idea Book: Ten Years of Breakthrough Thinking. For more information, visit CreativeBusinessIdea.com. Click here to order the book on Amazon.

| Tags: Agathe Bousquet, consumer engagement, Euro RSCG C&O, social responsibility
Post a Comment | 1 Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Marketing, Responsibility, Uncategorized

Sighting: The Cardboard Bottle from Ecologic Brands

August 24th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Did you know plastic accounts for 12 percent of total waste in the United States? That’s around 30 tons of waste a year. Until now, there were no good packaging alternatives for certain products, but that’s beginning to change. After four years of work, Ecologic Brands has come up with a bottle made entirely of recycled cardboard. And, though it’s lined with a plastic pouch, it uses 70 percent less plastic than a traditional plastic jug and is fully recyclable. You may see it on shelves soon, holding Seventh Generation laundry detergent.

You can learn more about this packaging innovation at FastCoDesign.

| Tags: Ecologic Brands, packaging, plastic, Seventh Generation
Post a Comment | in Corporate Social Responsibility, Corporate/Brand Leadership, Eco-Consciousness, Responsibility, Sustainability, Uncategorized

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