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Archive for the ‘Consumerism’ Category

Frugality Holding Strong

April 26th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

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Euro RSCG’s New Consumer study found signs of a populace grown weary of throwaway culture and the constant quest for more. Looking at the U.S. stats:

87% felt good about themselves when saving money
49% were getting a sense of satisfaction from reducing their purchases during the downturn
52% claimed they wouldn’t go back to their old shopping patterns even when the economy rebounded
48% were making an effort to buy fewer disposable goods
Click to read more…

Extreme Couponing

April 7th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Have you seen “Extreme Couponing”? OK, we haven’t either. It’s a new show on TLC (U.S.) that showcases those obsessive penny-pinchers who make creative use of coupons and promotions to reduce their grocery bills by as much as 90 percent. The show has elicited some strong reactions–pro and con. We thought we’d share with you one comment from a visitor to the Entertainment Weekly website. The response perfectly encapsulates the mindset of the New Consumer and how passionately some are fighting back against our culture of hyperconsumption.
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| Tags: conscious consumption, coupons, excess, Extreme Couponing, food, mindful consumption, New Consumer, Retail, thrift, TLC, waste
Post a Comment | 2 Comments | in Consumerism, New Consumer, Shopping, Value

The Repair-Ware Revolution

March 31st, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

Respondents to Euro RSCG’s New Consumer survey are tired of living in a culture of “throwawayism.” Just more than half (54 percent–ranging from a low of 48 percent in the U.S. and Japan to a high of 75 percent in China) are making an effort to buy fewer disposable goods, and around three-quarters (72 percent) said reducing the amount of waste they create makes them “feel good.”

Assisting in the cause is a young British designer named Samuel Davies, who hopes to spark what he calls a “repair-ware” craze that will inspire other designers to build products consumers can actually fix themselves.

Click here to read more about the repair-ware revolution on AlterNet.

Image credit: Creative Commons/postbear@flickr.com

| Tags: AlterNet, conscious consumption, mindful consumption, repair-ware, Repair-Ware Revolution, Samuel Davies, Sustainability, thrift
Post a Comment | in Consumerism, Design, Eco-Consciousness, Growing Up, New Consumer, Uncategorized, Value

The Future of Credit Cards

February 14th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

They’re a modern-day must. Anyone who’s ever forgotten their credit card at home or worse, lost it, knows exactly how crucial that piece of plastic truly is. With rampant fraud and ID theft, though, most cardholders are equally aware of the risks. But what if the account number on your card disappeared when not in use? SmartPlanet correspondent Sumi Das explores payment innovations from Dynamics, Square, and Bling Nation.
Click to read more…

| Tags: banking, consumption, credit cards, Retail, simplification, SmartPlanet, technology
Post a Comment | 1 Comment | in Consumerism, Prosumers, Shopping, Social Media, Uncategorized

Changing Models of Ownership

February 11th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

On Shareable today, Claro Partners’ Rich Radka writes:

In societies saturated by hyper-consumption, the joy of acquiring, of holding the new object in your hands and knowing with satisfaction that it’s yours, is familiar. Equally recognizable, though, is that creeping anxiety when the sheen starts to fade and your mind gets distracted with a new, better, life-improving version, and at this intersection, ownership becomes a pain, a burden. The product’s value becomes outweighed by
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The Economics of Happiness (trailer)

January 8th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

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Rachel Botsman: The Case for Collaborative Consumption

January 4th, 2011 | by Euro RSCG Worldwide Knowledge Exchange,

At TEDxSydney, Rachel Botsman says we’re “wired to share”–and shows how websites such as Zipcar and Swaptree are changing the rules of human behavior.

Rachel Botsman is co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption.

The New Consumer Purchase Funnel

December 8th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

By Daniel Lemin

Image: GfK Custom Research

One of the marketing mantras that I have long struggled with is the traditional sales funnel, which lays out the journey a consumer goes on in the purchase of an item.

I say struggle not because this funnel is difficult to understand. Indeed, as a consumer myself I can see how this is a common-sense approach to the selling process and it helps frame marketing decisions against consumer insights and drive investments.
Click to read more…

| Tags: brand advocacy, brand loyalty, consumers, Daniel Lemin, Harvard Business Review, New Consumer, reputation, Retail, sales funnel, sales process, Social Studio
Post a Comment | 1 Comment | in Branding, Consumerism, Marketing, New Consumer, Social Media, Uncategorized

#Give5 Things Away

November 29th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

By John Winsor

I’ve been thinking a lot lately about my stuff. It’s hard not to coming off of Black Friday.

Like most of us, I have a lot of stuff. And, a lot of it I bought quite unconsciously.
Click to read more…

Millennials and the Future of Money

November 28th, 2010 | by Euro RSCG Worldwide Knowledge Exchange,

The Future of Money from KS12 on Vimeo.

What are young adults thinking about money and value? How can we create new systems of wealth generation and abundance? What does the future hold for banks and other financial institutions in the wake of massive peer to peer exchange?

Click to read more…

Archive for the ‘Consumerism’ Category

Frugality Holding Strong

Extreme Couponing

The Repair-Ware Revolution

Millennials and the Future of Money

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