In a recent interview with Jennifer Rooney at Forbes, David Jones, global CEO of Havas and Euro RSCG and author of Who Cares Wins, shares candid advice about how brands need to behave in a time of radical transparency and consumer empowerment. Watch the interview here.
David Jones, global CEO of power ad agency Havas, is among the youngest CEOs in advertising, and among the industry’s most innovative and best connected. He was a key adviser to David Cameron’s successful 2010 campaign for UK Prime Minister. He’s also the founder of One Young World, an annual summit that brings young people together from all over the world to try and address the world’s global challenges. All this might explain why he’s been bullish on social business and optimistic about the power of social media. I first met David Jones at the One Young World summit in Zurich where I saw these principles in action. I recently spoke with him about Who Cares Wins and his overall argument that holds that in the 21st century, businesses need to “do good” and “do well” in order to survive and thrive.
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Earlier this week, the Guardian, in association with Ben and Jerry’s, brought together leaders from multinational businesses, NGOs, media, and finance to discuss the challenges and opportunities facing values-led businesses in the current climate.
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DoSomething.org has announced its annual Green Your School Challenge, which invites students to come up with ways to make their schools more eco-friendly. The challenge kicked off this week with this video announcement from comedienne Olivia Munn:
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