Archive for August, 2011

Quote of the Day: Agathe Bousquet


“The era of blind consumption is over. Brands need to position themselves as agents for good that work toward positive change. Whether it be how a company treats its employees, its contribution to society, or its commitments and vision for the future, businesses will need to represent something meaningful to justify customer loyalty and premium prices.” — Agathe Bousquet, Managing Director, Euro RSCG C&O


Source: The Creative Business Idea Book: Ten Years of Breakthrough Thinking. For more information, visit Click here to order the book on Amazon.