Last month, we posted about Thought for Food on our sister site, www.prosumer-report.com/blog/. Created by Euro RSCG Riley, Thought for Food is a pan-European competition intended to help members of the millennial generation apply their creative talents and energy to tackling the world’s food issues. Three student teams have been selected as winners: Imperial University, Reading University, and Wageningnen University. These teams will now prepare to take the global stage at One Young World, the world’s leading forum for young leaders, where they will kick off a global dialogue on food security for the future.
Among the ideas generated: a smart phone app with recipes for leftover foods; bringing young children to the farm to increase understanding about food production; visiting schools to talk about the importance of healthy food choices; eating locusts; establishing leftover food sharing programs in university dormitories; and visiting local supermarkets with fact-filled “awareness bins” to remind people of the problem of food waste. Each team captured their ideas and experiences in short video compilations, which they submitted via YouTube and other social media channels for public vote. A judging panel of experts in agriculture, communications, and young global communities also cast their votes, and the winning entries were selected for the creativity of their solutions, the awareness generated, and the impact on people’s behaviors.
The 2011 Thought for Food Challenge was sponsored by Syngenta in partnership with One Young World, the Sandbox Network, and Euro RSCG.
Learn more about the Thought for Food initiative here.
To learn more about One Young World, click here.