By Daniel Lemin
Image: GfK Custom Research
I say struggle not because this funnel is difficult to understand. Indeed, as a consumer myself I can see how this is a common-sense approach to the selling process and it helps frame marketing decisions against consumer insights and drive investments.
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This is the fifth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Marian Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter.
We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, the factory town, the airport security line. And now it applies to many Americans, who are reinventing their lives, changing “Yes, we can” from a political mantra to their own as they launch their third (or 15th) act. People will be refocusing and committing to life changes with gusto in 2011.
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| Tags: collectivism, conscious consumption, Creative Commons, culture, David Bollier, economics, Gar Alperovitz, Lew Daly, Maude Barlow, mindful consumption, natural resources, Peter Linebaugh, public spaces, Sustainability, values, water crisis, wealth Post a Comment | 1 Comment | in Collaboration, Community, Eco-Consciousness, Growing Up, New Consumer, Purposeful Pleasure, Responsibility, Rightsizing, Sustainability, Uncategorized, Values, Youth
This is the third in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Marian Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter.
There’s a loss-of-faith crisis, and it’s as movement-ready as the one that led Jerry Rubin to pen the Yippie manifesto in 1968. That was the genesis of the famous “Don’t trust anyone over 30″ message that went viral in the election that ushered in President Richard Nixon (aka Tricky Dick). Today, our trust deficit feels just as hairy. In the United States, people say they don’t trust politicians, institutions, the media, the schools or, the direction of the country. In ceremonial Japan, which has one of the world’s fastest-growing divorce rates, divorcing couples gather for a ritual smash (with a hammer) of their wedding rings, while toasting to never seeing each other again.
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